Charity Ad Research 1

This ad is used to make us feel thankful for what we have and thankful that we didn't have to go trough what they went through. This advert is meant to symbolise how not all people are fortunate to have treatment or help for illnesses such as cancer and many more so you could say that this advert sort of gives us the statistics of how many live and how many die from cancer. This advert uses emotional and heart felt images such as a women with her boyfriend/husband in a restraint this implies she has a family and due to this research she is alive but the also use more shocking stuff such as a kid saying i wouldn't be here this implies that this child had/has cancer this could open the viewers eyes to the fact that any one is susceptible to cancer and also the place that is set a football pitch shows how the child is innocent and just like a normal child.

even though they are using some form of subliminal message we still know instantly that it is about death or something that could have lead to death due to them saying that they shouldn't be here. they use setting to create meaning in what is happening e.g women in restaurant this setting you could say it juxtapositions what this advert is conveying due to relationship being a new beginning but with the idea that this person i dying or could die goes against this.

They use a voice over/narration to state what this advert is about this is after the start and after all the people saying i shouldn't be here but to add in that things are still not a hundred percent they put in a women in a wedding dress saying my mum should be here this shows that even though the amount of people surviving has gone up people still die.