Charity ad research

Best climate change advert

 The idea for this advertisement is that, the society is using too much power and electricity which gives off carbon dioxide to the environment and causing the green house effect. Basically global warming. The message of this is to persuade people to start to save energy for the sake of the children. As their future will be a disaster if this type of usage of carbon dioxide goes on. Sea level will be raised, lands will suffer from droughts, temperature will be colder etc. Therefore this advert targets adults with children which I believe most of the audience will be in this category as It warns them about the future of their children.

The setting in this advertisement is set in a child's bedroom with the father telling her a bed time story about the usage of Co2 which is strange for a father to tell a daughter since he tells her the consequences if we used too much Co2 as it might shock her and make her have fear for the future. In addition, the use of close ups to extreme close ups were used in this advertisement because it is used to show the little girl's emotions to the audience and the first thing that I noticed was that she was happy and smiling in the beginning before her father read her the book then she shows anxious and fear on her face. I believe that this is used to tell the audience who are parents that their children will be afraid too if they heard something like this a part of the fact that the 'story' in the advertisement is happening in reality.

 The use of shock is used in this advertisement, although the voice of the father might be kind and friendly, but it definitely made the audience as well as the little girl in the advert think about it afterwards. Just the way the father said 'some places could even disappear under the sea' made it more convincing for the audience. He made it sound so easy for a city to be destroyed by the sea.