Charity Advertising Research - BHF // Watch Your Own Heart Attack

Charity Advertising Research - BHF // Watch Your Own Heart Attack

This adverts ideology is trying to persuade people to always seek immediate medical attention by phoning 999 after feeling any of the symptoms of a heart attack. Its trying to get the message across to them that if they don't act quick enough it will be too late, and it can be fatal.

The setting is in a familiar place of were you might expect someone to have a heart attack, their home. The camera angle is very important as it is set in first person. This fits perfectly with the title 'Watch your own heart attack', trying to make you put yourself in their shoes, as you are having that heart attack. The visuals are dark, setting the mood of you being alone and isolated. The man comes in telling you each symptom one by one, he punches him (or you in first-person) to imitate the chest pains, to allow the audience to relate what it would feel like, and he pushes hard down on his chest to and arms to imitate tightness, again using it for the same affect. The man who goes through talking through the symptoms looks very intimidating and speaks very intimidating also. This will make the audience more inclined to listen to what he says, especially as he repeats himself telling you to phone and to not leave it too late. He uses persuasion, saying that the paramedics would much rather see you without a heart attack, than it being too late. The man who is in first person seems to be trapped sitting to a chair, but almost stuck like glue, which a heart attack can do to some people. The sound FX is very dark and sudden, with a heart beat slowing getting more prominent throughout, resembling the seriousness of the attack the further you leave it.