Follow The Frog - Rainforest Alliance

Ideologies
- You don't have to travel the world to help it.
- It is easy to help improve the rainforest deforestation situation.
- Regular people want to help but don't know how exactly to.
- It is a bad idea to make helping charities ruin your life.
- We should be caring about the rainforest.

Visual/Narrative Techniques
- Advert begins by showing normal guy who does his part to help out others.
- Voiceover is directly speaking to the audience while using the man in the advert as the embodiment of the audience.
- Gives statistic about rate of deforestation but it is in a way that doesn't feel like a direct statistic.
- Fast-paced and engaging, music is upbeat and the video shown is in time with it.
- Follows crazy journey just like the Rainforest Alliance would like you to follow the frog.
- Subtitles
- Shows all the 'good' things that people do, while suggesting that we could be doing more.
- Comedic because the audience know that this is a silly concept but the journey that they follow, while seeing all the stupid things the man does, lets them see the beauty of the rainforest as well as the tribes that live there. This creates a sympathy for the rainforest as well as empathy for the man because they may feel the same way.
- Frog stamp is in focus
- "Just follow the frog" Adverb 'just' suggests it's so easy to help out.
- Tells the audience how to feel, 'bad' 'angry'.
- Snappy and entertaining shots. Midshots and closeups place us in the shoes of the man because it forces us to identify with his situation so in conjunction with the 2nd person personal pronouns it creates a connect with the audience.
- Man leads middle-class lifestyle

Advertising Techniques.
- 2nd Person direct address
- Shows regular life and initially suggests that the audience is already doing their part, then tells them they can do more.
- Long advert but engages the audience with the fast pace and the comedy. The ridiculousness of the situation leaves the audience looking for more so they are more likely to watch until the end, the end which includes the solution to helping.
- "You don't have to do the things you shouldn't do anyway" Suggesting that you don't need to go out of your way.
- "You are a good person" Makes the audience feel good about themselves straight away. Then guilts the audience because "all they've been doing is yoga"

What works/What doesn't.
- Comedy is on point. Juxtaposition of office worker and rainforest adventurer is designed to be funny. Silly situations that the man is placed in, such as the wildfire and tribe ruling, are so out of the ordinary it isn't particularly relatable to the audience but because the man just works in an office, the audience can imagine what it would be like if they did this. Most likely wouldn't be laughing if they were in the situation but humans love to laugh at others' pain.
- Fast pace. Upbeat and fun while sending a message at the same time. Music is simple but effective.
- Length is good in a way. Long adverts are hit and miss, many people may just skip it online or mute it on television so it doesn't have a chance to get its message across, which is placed right at the end. However, the length is fantastic for those who want to watch the full thing, it is a great short film and entertaining in various ways while at the same time being educational.