Music Video Research - Still Into You

Music Video Research
Artist: Paramore
Track: Still Into You
Director: Isaac Rentz



Camera/Editing:
In the opening shot, the camera rapidly tracks forward, before the song title flickers on scene, consequently giving the audience the context that it is a music video and reminding them. Big and medium close ups are used when the lead vocalist mimes the lyrics, each time within the music video. As well as this, the whole band is always viewed with a long or very long shot and this way we get to see them fully and the location that they are stood in. Tilted frames are used in shots when the vocalist is dancing or she falls to her knees singing. Quick cuts and slow motion are used and this is to match the pace of the song and link them this way, instead of through visuals. One shot in particular uses moving gobo's and overlays a firework effect to make the room look like a disco and to set the scene.

Narrative:
The underlying message, I think, is to not take life too seriously and this is portrayed through the mise-en-scene. Props for example: cakes, balloons, fireworks, bikes and sparklers suggest that the adults are acting as big kids. The colourful use of costume, with the props show how even as you get older, you can still have fun and you should make the most out of life. The vocalist in one particular shot is dancing, however unlike the other girls ballet dancing, she wears different clothes and dances her own dance, portraying that its perfectly fine to stand out and just be you. These messages encoded in the music video are expressed through the use of normal locations being made into something fun.

Conventional/Unconventional:
Aspects of both within the music video:
Conventional -
Performance to camera
Dancing
Various locations
Pace matches song
Unconventional -
Features the band - not performing (suggesting that they have more than just playing music in their life)
The visuals are not directly linked to the lyrics - could suggest that it is expressing the vocalists emotions and excited feelings towards a person

What Works:
At times, the band clap in time with the music (making the sound non-diegetic at these moments) and linking the music video to the song this way, even though the visuals can be seen as unrelated.