Black and Blue

Ideologies 

• White and gold are people who aren't abused and black and blue are the one who are abused  
• Just because they see white and gold it doesn’t mean that black and blue isn't visible to others  

Visual/narrative techniques  

• Black and Blue representing bruises and injuries which means that this person could be abused  
• 'Why is it so hard to see black and blue'- could represent that people are good at hiding their injuries. 
• Linking to the colour changing dress which was a big trend and it is used to interact with the audience 
• Background colour is a simple grey colour to keep the audience focused on the model  

Advertising techniques  

By using a trendy image of the colour changing dress, it will help the audience to recognize the dress and look into the advert in detail which is very useful for this advert. Furthermore it uses the shock tactic to shock the audience.   

What works 

I think that the use of the dress works very well because it shows that the company is following the trend of society by including the dress on the advertiseme