Charity research 3

NSPCC Cartoon boy charity ad 






This advert try's to use a comedic style to there advert but also this goes with the words said at the end. They use a cartoon to depict the violence the father is inflicting on the child this used to show us that children are not unbreakable and one there broken the can never be fixed this is shown by the image of the child at the bottom of the stairs not moving. They use a cartoon to make use think about all the damage the kid has sustained also to show what kids arnt and that is able to defend them selves this also shows how venerable children are due to adults being bigger and stronger this is shown through a few looming over the shoulder shots of the dads shadow over casting the child.

The use of the slogan at the end "real children dont bounce back" shows how this advert wanted us to see this advert. with the use of the cartoon it makes us not laugh like it does with other cartoons due to the situation it makes us feel sad and uncomfortable but this is what the makers of this advert intended use to feel like this is good use of shock tactics. The use of only the child being animated could suggest innocence and purity also a sense of happiness as when ever the father walks in he is doing what normal happy children do such as watch tv or play with his toys. The use of the cartoon music/sounds lapsing over the advert is to also portray a sense comedic and happy effect such as when we watch a well known cartoon such as tom and jerry we are somewhat forced to laugh at there pain due to it being a funny thing but as the father is hurting the child and the cartoon child being in the real world it makes it feel less funny and more erie.