charity research 6

 Make poverty history advert



In this advert they are using people love for these famous actors this is a good way of making people watch it due to certain people liking certain actors. You could say that they use the actors as click bait to get people to watch this video. They put icons in this video to make us think and believe that the thing these actors are in and talking about is important. They use guilt and statistics to make us feel sad and grateful for what we got. They use the effect of black and white to associate with sadness and also a unhappy and colourless life this effect can create anticipation for what is going to happen.

The silence and lack of words could symbolise the severity of what this advert is about also the lack of words from the actors, celebrities this also shows how this is a serious matter that needs to be solved.They use the statistic to somewhat open our eyes to whats going on in the world this also ties in with the use of the black and white affect as it shows the sadness of world problems like this.

In this advert they made it pull at your heart strings to make you feel guilty and unable to help unless you donate to the charity.

What works

This advert puts pressure on you to donate through the use of the sad heart wrenching satistic and the way it was presented.