Hotline Bling - Drake (Music Video Research 10)

Artist: Drake.
Track: Hotline Bling.
Genre: Hip-Hop.



Representation:
The dominant person in this music video is male. Although this is because he is the artist, it is also very typical of the hip-hop genre for the male to be the dominant actor. There is a clear representation of women in this music video and it is quite stereotypical. All of the women in this music video have the same type of look. This look is one that is considered to be 'sexy' in the media which is why they are used in this video. Also, most of the times that we see these women, we only see a black silhouette of them. This puts emphasis on the women's bodies which is quite objectifying. Throughout this music video, and the hip-hop genre as a whole, women are shown for their bodies and the way they look whereas men are shown to get the lyrics across and to show emotion. As well as this, the women in this video are wearing really tight clothing which again shows off their bodies and they are dancing in a rather seductive and sexual way. This music video objectifies women and give us the impression that looks are the most important thing. Gender stereotypes are clearly shown in this video.

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