Kick-Ass
uses many different way to make the audience identify with characters, and
despise others, it also convince the audience to take the preferred reading to
the text. The audience see Dave as he is a geeky teen who cannot talk to girls
or seem to get himself a girlfriend, he is struggling to stand alone and cannot
shake the fact that he is a typical high school nerd that has no powers of his
own so has to essentially be a fake superhero. The audience are forced to sympathise
with Dave and his friend Tod instantly as when they leave the comic book shop
they are mugged and the audience are told that this isn’t the first time that
it has happened. The audience also feel worse as even Tod’s comic books are
stolen from him no questions asked. This encourages the audience to want him to
succeed as her hero as the audience feel that the superhero suit will make him
somebody when in reality he is nobody.
As an
audience we are also manipulated emotionally through the exploitation of Hit
Girl, when the film begins we see her as no more than a vulnerable child
wearing all pink and her hair in bunches, but as the story moves along we no
longer see her as the innocent little girl and are lead to see her as a
calculating and cunning little girl with a foul mouth and anger and violence
beyond her years. When the audience are introduced to Hit Girl and Big Daddy’s
background we are once again emotionally stunned that Hit Girls mother died
huring labour as the audience sympathise with the little girl as it is
unimaginable how hard it must be for a young girl to grow up without a mother
and a father as he was in prison as she was growing up. This is a very
relatable things as many people will have lost a love one so therefore audience
members are able to feel the emotion they felt in their past so can empathise
with the little girl, however to lose a mother at such a young age before you
are even able to comprehend the loss is rare which would make the audience even
more emotionally connected as a child needs a parent to care for them making
the audience want to be that parental figure to Mindy.
The
audience’s emotions are also manipulated by Frank as we see him have a fight
with Hit Girl, however this isn’t a normal fight, we see Mindy pinned down
against a table as she is punched repeatedly in the face and thrown against
walls and the floor. This instantly shocks the audience as child abuse is not tolerated
nor is it glorified within films so for the audience to experience this breaks
all generic conventions of films as well as social norms and makes the audience
react in one of two ways; disgusted by his action or incensed to help save the
young girl from an abusive man. The audience are encouraged to seek revenge for
the young girl and become enraged by the scene unfolding in front of them.
On the other
hand not all audience members took the preferred reading some took an
oppositional and or negotiated reading to the film, “here the hero leans
nothing, except that extreme violence against criminals is cool” – Christopher Tookey
Here the preferred reading hasn’t been taken as although they have
understood the intensions of the film they felt it did nothing good, this
review by Christopher Tookey was one of the most scathing reviews of all time
and showed a completely different view on the film saying that Hit Girl was the
“most disturbing icons and damaging
role-models in the history of cinema”. In addition to this audience members
felt that the film was simply a want to be superhero movie that failed and was
simply an action movie with a childish feel to it.
Overall Kick-Ass was a successful film and shows that a lot of the audience did take the preferred reading, however in every media text there are audience members who take the negotiated or oppositional reading and dislike the text due to other factors, one of these factors in particular was the exploitation of the character of Hit Girl.
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