Music Video Research: I Won't Let You Down by Ok Go

Artist: Ok Go
Track: I Won't Let You Down

This entire video focuses on technical shots and complexity. The use of all of the umbrellas seems small and like little features to the entire video, but then it develops further until the entire video is performed at a long shot and birds eye view. Giving the mass of people below seem so insignificant until they all use the umbrellas together. The umbrellas could be a symbol of unity between everyone as even though everyone is different, we all work together the same goal, to live and enjoy life. Making life better as a whole if everyone has each others. Even though it is insignificant as one, when they join together, it creates a powerful video and message about relying on others and having each others backs. The use of the segways is also very unique and stylistic.