Music Video Research (OK Go - This Too Shall Pass)

Artist: OK Go
Song: This Too Shall Pass
Camera/Editing:
The video is shot in one entire tracking shot, watching events unfold, therefore the video doesn't have much editing to it at all as it would not be required.
Narrative:
Only suggestive part could be that events no matter what, will lead to something else whether good or bad will be up to the person. Although what it actually leads to in the video is the band members being shot in the face by a paint cannon while an audience who watched all of it applaud.
Conventional/Unconventional:
I think the video is unique by creating the Rube Goldberg Machine to keep in sync with the music, while watching it, it gives the audience a feel of satisfaction as everything works to perfection. Due to this it may make the audience want to come back, creating a good, memorable feeling, may be watching again in the future; a sense of nostalgia.
What works/What doesn't:
The idea of the Machine working bit by bit could possibly be used as a story arc: as one event/action leads to another, creating a domino effect. Possibly also the use of colour may help as using a lot of colour connotes joy and happiness which I may want the audience to feel with the music. Furthermore, it being one continuous shot would be hard to execute but could work depending on the subject matter.