The use of woman in the image creates an ideology of what the side effects of ecstasy are even though they are stated above it shows the real sense of what happens to our bodies when we abuse the use of drugs.
In the image it clearly displays a woman looking confused and distraught this relates back to the psychology problems as she looks lost and without any thought. Also the dark background can resemble what the life of a drug addict is like, as nothing positive comes out of using drugs and this links back to the dark atmosphere around her.
The good use of advertising techniques of using a reality of what using drugs is like shows a distraught image and with this it convinces people to not do drugs because otherwise similar symptoms will happen such as memory loss.
What works in the advert:
- The representation of reality
The use of the reality will be shown in my charity advertisement as this my main focus.
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