NSPCC cartoon boy

NSPCC Cartoon Boy The idea of this advert is trying to tell the audience that everyday children are getting abused just like that cartoon character and might have died like the cartoon boy in the advert . So this advert wants the audience to ring the NSPCC if they have any information about children getting abused as the one that are abused could end up like the cartoon boy.

 This advert uses a cartoon boy for a reason because this makes the boy at the end of the advert like he is something the audience laugh about and don’t care about him since he's a cartoon character until it is discovered that he is actually a real life boy. Which makes the audience guilty for watching as things that happened to the boy in real life. The lighting in this advert is never too bright/ colourful. Its always dark gloomy and dull and this represents the mood of the advert as it is not a good place to be.

 The advert used the boy to grab our attention e.g. when the cartoon boy urinates himself when he was getting abused and this really does shock the audience as it is showing how young the child is hence this makes us want to keep a lookout for any children that are seriously abused and report them to the NSPCC. During one of the scene in the advert where the father goes into the cartoon boy's room, the audience was in the father's point of view which makes the audience feel like they're the father abusing the boy. This makes them have even more sympathy for the boy. The style of the advert is done well because adds the shock value by including a plot twist in the end of the advert and dialogue was well done as well as the boy had close to no dialogues which is to represent how hard it is for a children to speak up.