What works
-This advert challenges the audience to do something during it. A direct challenge to the audience keeps them engaged
- Shows the audience how they can help by purchasing and using alternative products
- Tells them exactly how and where to go about helping the rainforest
- Silence is impactful after the punchy music
- Uses the idea of blinking to relate to us as it is something that everybody does
- Use of the hashtag is subtle but appropriate