Charity Advert 8 - NSPCC

This advert is by the charity 'NSPCC' and is called 'hands'. The advert features a pair of hands and demonstrates how they help a little boy get through the struggles of life, promoting that hands are for loving rather than punishment.

Ideologies:
One ideology presented within this advert is that parents/ adults should not physically abuse their child as a form of punishment, and that they should only place their hands on a child as an expression of love and assistance. The messages at the end of the advert, one being 'hands should nurture not punish' reinforces this ideology.

Visual and narrative techniques:
The use of vibrant colours juxtaposed with neutral colours connotes that loving children is a positive thing, therefore promoting that punishment in the form of physical abuse is negative. The only sound used within this advert is upbeat music. I believe this is so that there is no voice over distracting the audiences attention from the visual messages encoded within this advert.

Advertising techniques:
The need to nurture is appealed to within this advert, as the main character is the silhouette of a young boy, the idea that the hands shown could be used to harm him rather than love him is connoted throughout the advert which will evoke an emotional response in the audience, which will benefit the charity as it will increase support for them.

What works/ what doesn't:
The vibrant colours and upbeat music paired together contribute to the success and effectiveness of this advert as they connote positivity which assists in promoting the charity's message. Additionally, the use of silhouettes rather than people is effective as it differentiates from a majority of other adverts and will make this one more memorable as well as more effective and enjoyable.