Charity Advert 10 - FCKH8

This advert is by the charity 'FCKH8' and is called 'potty-mouthed princesses drop f-bombs for feminism'. It consists of young girls discussing the inequality present in society and criticising it, one way this is done is by the use of comparison. The treatment for the use of poor language is juxtaposed with the treatment of inequality.

Ideologies:
One ideology presented within this advert is that feminism is important and should be something that little girls believe in and present in society. Another ideology is that inequality is present in society, and that it shouldn't be. The advert promotes that inequality is damaging to all females and young girls especially.

Visual and narrative techniques:
The fact that the characters in this advert are mainly little girls is effective as it will appeal to the need to nurture alongside being a form of shock tactics.