Evaluation

1 - I found that Save the Children's 'One Child' advert to be very hard hitting, as it shows several shots of young children who are malnourished, and are desperate for help. It shows the same child being repeated but with a variety of close up and medium shots of her, but most importantly, she stares into the camera, creating a personal connection between the young child, and the audience.  

The 'break of the 4th wall' is used so that the girl can stare almost at us, creating a feeling as if we are there to help her as one, together, as one, the audience can save children's lives. Also in the advert, the very first line of dialogue is "She's just a child", meaning that although the audience can see her, the girl is to weak to even speak out to the audience, creating a sense of vulnerability, and the audience automatically have a desire to love and nurture the child.  

I have used these ideas in my storyboards, as in the shots 3, 4 and 10, the child is staring straight into the camera, creating a connection between the children and the audience, allowing the audience to want to continue watching the advert. The children do not speak like in the 'One Child' advert, creating a sense that they are too scared to speak out.  

2 - I found that Save the Children's 'Child Poverty' advert was effective as it used a narrator to describe the children's lives and stories, attacking the audiences "Need to Nurture" as they show vulnerable children who need help and support.   

It also uses Reward and Punishment in the advert, the line of dialogue "If you love... listen up", depicting to the audience that if they love children, they will be rewarding them and society, and if they don’t, they will be punishing them, which creates a guilty feeling in the audience, almost forcing them to choose the reward option.  

I used this idea in my storyboard, in Shot 15, I said that "YOU CAN HELP ABUSED CHILDREN, SAVE THEM" which signifies to the audience that they only way they can reward the children is by donating, and they will be punishing them by not saving them.  

3- I found that Cancer Research's "Being Here" advert made simple, but very effective use of the establishing shot. This allows the audience to know where each character is, as all three scenes are very recognisable to the audience.  

The use of the shot though in the first scene is clever, as it shows several people around the main character, clearly identifying it is a restaurant, mainly signifying love amongst a couple. In the second character, a very quick shot is used to show the audience that they are playing football, a very popular sport amongst young children. The establishing shot is very effective at giving the audience a glimpse of what is to come. 

I used the advert's ideas in my storyboards, as in the opening 2 shots, I used several establishing shots to show the audience what the advert will be about. For example, a playground signifies children, and the liver buildings and Everton stadium signify Liverpool, they are visually interesting, and it draws the audience further into the advert.  

 4- In Save the Children's "A second a day" advert, it made a very effective way of creating enigma codes. The shot towards the end "Just because... isn't happening" creates enigma codes to the audience, as it leads them to ask "Where is it", or "How can I help"?  

The advert doesn’t actually say that the child is in Syria until the end, which is important, as the audience can't distinguish between an English and a Syrian child, proving that we are all human, and it creates a personal connection, as the audience then realise that this could be them in that situation.  

I have used