LPDA Animals are not Clowns

Ideology:

The LPDA "Animals are not clowns" campaign addresses the fact that innocent animals are being used and abused for human entertainment. The poster enforces the negativity of this inhumane act with the phrase "Animals are not Clowns".

Visuals/Iconography:

"Animals are not Clowns" is typed in a comical font, and is accompanied by a picture of a tigar wearing cake make-up traditionally used by clowns. This uses of iconography juxtaposes the campaign's intentions and ultimately the animal's mood. This is to show the audience that there is two sides to this animal abuse, the human see it as a joke on the outside but the animals are sad and agonized on the inside.

Lines of Appeal:

This advert is mainly aimed at Mainstreamers and most likely Successors who watch animal acts on the internet or in real life. The shocking imagery is used to show that the behind the scenes of these otherwise light-hearted acts is much more sinister. This advert caters towards the psychological needs, love and belonging, the audience feel the need to protect the animals.