Lung Cancer Alliance

Ideology:

This advert by the Lung Cancer Alliance is one of a few different posters which follow to same design. "Cat lovers deserve to die" as well as the neighbour posters such as "Hipsters derserve to die" and "The Tattooed deserve to die" is obvisouly metaphorically quoting Lung Cancer itself. The "deserves to die" phrases accompanied with all these random catergories of people shows that cancer doesn't care who it kills, anyone can be a victim and everyone should be prepared. If you belong in one of the micro catergories mentioned in the posters you are provoked to read the text.

Visuals/Iconography:

There's not much to say about Iconography in this poster, they used the stereotypical depiction of the 'Crazy cat lady' with a slightly darker tone. But the poster is simplisic in design and focuses on it's anchorage.

Lines of Appeal:

As previously mentioned, the ideology is that Lung Cancer can affect anyone; and those whom belong to the micro catergories of people will be provoked into reading the text on the poster. This oster once again appeals to the need of safety and survival, as well as being aimed at most, if not all of the catergories of the 4c's, yet more specifically the mainstreamers.