This can easily be the difference between two grades in your overall coursework mark. If you have been working consistently through out the project then the good news is that this will be easy!
Here's the booklet...
Completing Part One - Storyboards
- Find your research posts, they should be on this blog.
- Find examples of techniques of adverts that you have used in your storyboards.
- Write up exactly what advert - used what technique and exactly what part of your storyboards it influenced.
- Do this for at least ten different adverts and therefore, ten different parts of your storyboards!
- Do this in no more than 800 words.
Get yourself organised, make a plan...
Here's a sample paragraph...
Check list; have you discussed...
Here's a sample paragraph...
I
found that the Cancer Research ‘Being There’ advert made simple but effective
use of enigma
codes. The
line of dialogue: “I
shouldn’t be here” is repeated by three different characters,
leading the audience to
ask why?
In
fact we start to give our own answers, is the woman at the start having an
affair? Should the young boy playing football be at home with his family – it
is only later that the answers are given, and as an audience this also acts as
a twist in
the narrative.
I
have used these ideas in my storyboards
whereby in the opening eight shots there are various that are initially
intriguing but are visually interesting, drawing an audience
further in to the advert. These shots do not make complete sense until the voice
over gives
context to them later on in the storyboard.
Check list; have you discussed...
Ideologies that inspired you?
Facts that astounded you?
Visual images that you felt were profound?
Adverts that shocked you?
Ways of presenting information that challenged you?
Technical elements camera/sound/editing?
Elite persons that persuaded?
Techniques and devices that manipulated you?
Where are all these things in your storyboards?
Completing Part Two - Print Adverts
Write up a paragraph describing who you believe the target audience of your print adverts are.
Use and refer to Media theories - click here to see the different ways of classifying an audience.
Your paragraph should be no more than 150 words.
Completing Part Three - Print Adverts
This is an analysis of your three adverts...
Your paragraph should be no more than 500 words.
Check list; have you discussed...
Check list; have you discussed...
What the audience's response should be?
The techniques you have used that were effective?
The techniques used that didn't work so well and why?
The Uses & Gratifications provided by the advert?
Be specific about where these things are in your adverts.
Completing Part Four - Print Adverts
Write up a paragraph describing the adverts that your campaign is similar to...
This is not just about adverts from similar charities but how your campaign uses similar techniques and devices used as current advertising campaigns (charity or otherwise) - this shows that you are aware of trends and devices used by modern campaigns - think about the research you did when designing your ads.
Your paragraph should be no more than 150 words.
Your paragraph should be no more than 150 words.
