Armani Photo Analysis

The picture of this photo of David and Victoria Beckham is advertising underwear for Armani. The logo 'Emporio Armani Underwear' is in big bold letters, this suggests that its stylish, it makes the company name stands out. They both seem relaxed and are looking at the camera.

The picture is in black and white, which again suggests its stylish but sophisticated aswell, it suggests that the brand isnt cheap and that its no ordinary underwear shop. The atmosphere and the mood shows its serious and so does there faces, which means they think that wearing the product is serious. The fact that David and Victoria Beckham are advertising it shows that it is a unisex brand, so this proves that the product is aimed at a wider audience not just one gender.

I think Armani using David and Victoria Beckham can have a big impact not just on the product but on the sales productivety, due to their persona. By using high profile stars manufacturing companies, such as Armani have done here increases their profits as the celebrities sell this for them.

The fact that Armani have decided to get the Beckham's to advertise underwear in a revealing picture shows that they are using them to get their audience to want to be, and want to wear what there 'idols' wear.

In all, the picture advertising underwear with celebrities such as the Beckham's makes the product look expensive and stylish, and this is essential for more people to be attracted to the product.