Slumdog Millionaire attracted audiences from all over the world by doing many different stuff that gets them to go to the cinema or to get it on DVD. Things like trailers and posters are one of the main ways film companies use to attract audiences.
With the trailer, it gets audiences to identify many different things like who the main characters are and they get a sense of what the film is about. With Slumdog, in the trailer we identify the main characters with Jamal and Latika as we get the feeling that its a Romantic Drama film. Some people at first from just watching the trailer may not think that its a Romantic Drama, they may just see it as a Romantic film because of the word 'Destiny' that is always used, but after watching the film you then know that it is a Romantic Drama with all the different events that happen in the film.
The poster attracts a wide range of audiences because they will be everywhere you go like on billboards, buses, bus stops etc.
The use of the critic reviews on the posters also identifies to audiences that this is a good film.
With Slumdog Millionaire, there will be many different opinions as to the film meeting or challenging their expectations.
Slumdog meets their expectations because it is typical of a kind of Romantic film. In this one we see Jamal find Latika and of course get the last question right on Who Wants To Be A Millionaire. This was expected as the audience like the mainstream like to see a happy ending because its typical.
The type of things in which Slumdog may challenge the expectations of the audience is that people may not think that this is a Romantic Drama at times due to the things that stop Jamal and Latika being together throughout the film.
The different themes in the movie is love, this is the main one that it is centred around between Jamal and Latika and this is what is going to attract audiences, because the romance is some people's favourite type of genre.
The actors arent well known which gives the audience something new to see, so that could persuade them to go and watch it because it isnt the typical film with the likes of Tom Cruise involved in it.
Danny Boyle may be a big factor to get audiences to go and see Slumdog because of his own uniqueness for making films, this would attract his own fan base that he would already have.
A good way that would get people to go the cinema to watch Slumdog is one of the Uses & Gratifications model which is Social Interaction, this is people who have already seen the movie tell their friends and family in which they will do the same and so on. Social networking sites is another use of Social Interaction like on Twitter and Facebook, especially on Twitter where a load of people can be talking about it, which eventually it starts to trend and the word gets round so fast which will make more and more people go and see it. This can play big role in attracting audiences constantly.
Showing posts with label Jack Doran. Show all posts
Showing posts with label Jack Doran. Show all posts
Slumdog Millionaire Research
Slumdog Millionaire had many production companies including:
- Warner Bros. Entertainment
- Film 4 Productions
- FOX Searchlight Pictures
- Celador
- Pathe
- Fox Searchlight Pictures made an initial offer that was reportedly in the $2million range, but Warner Independent Pictures made a $5million offer to win the rights to the picture.
- The budget of the film was around the $15million range.
- The Crew:
- Dev Patel
- Saurabh Shukla
- Anil Kapoor
- Rajendranath Zutshi
- Jeneva Talwar
- Frieda Pinto
- Irrfan Khan
How the film came about:
- Danny Boyle got asked if he wanted to make a film about Who Wants To Be A Millionaire, and he didnt really like the idea until he seen that it was written by Simon Bauefoy, and his first reaction when he read the script was that he wanted to make the film.
- Some of the problems when making the film was the language barriers with the cast. The young cast couldn't speak English at all.
- Casting three people as the same character without makeup was also a challenge.
- The camera's that they used one day, they couldn't put them back there the next day or the next week due to things getting in the way. For example, a wall being built in one of the places.
- Shooting was hectic for Danny Boyle because there were thousands of people behind looking at what was going on.
- Warner Bros. Entertainment
- Film 4 Productions
- FOX Searchlight Pictures
- Celador
- Pathe
- Fox Searchlight Pictures made an initial offer that was reportedly in the $2million range, but Warner Independent Pictures made a $5million offer to win the rights to the picture.
- The budget of the film was around the $15million range.
- The Crew:
- Dev Patel
- Saurabh Shukla
- Anil Kapoor
- Rajendranath Zutshi
- Jeneva Talwar
- Frieda Pinto
- Irrfan Khan
How the film came about:
- Danny Boyle got asked if he wanted to make a film about Who Wants To Be A Millionaire, and he didnt really like the idea until he seen that it was written by Simon Bauefoy, and his first reaction when he read the script was that he wanted to make the film.
- Some of the problems when making the film was the language barriers with the cast. The young cast couldn't speak English at all.
- Casting three people as the same character without makeup was also a challenge.
- The camera's that they used one day, they couldn't put them back there the next day or the next week due to things getting in the way. For example, a wall being built in one of the places.
- Shooting was hectic for Danny Boyle because there were thousands of people behind looking at what was going on.
Celebrity Game Show Analysis
Celebrity Game Show
1)
Format - Throughout the series of a particular game show, which involves celebrities, there are many different things that can happen during it, celebrities compete in different series of tasks each day which is one of the specific things that happens. Also there are "vote offs"/"evictions" in order for the series to conclude in which there will be a winner at the end of the series.
In specific shows like Celebrity Big Brother, you get celebrities (housemates) who compete in tasks in order to win there shopping, or specific gifts. There are also secret tasks in it, where one or a couple of the housemates will take part in, where they can win stuff for the rest of the house.
Usually in Celebrity Big Brother, there are two evictions every week, where the British public will vote for who they want to stay in the house for whoever is up for eviction, and there is usually about 5 housemates in the final, so in this case, the British public will vote for who they want to win, and this is of course another one of the specific things that happens in the series.
Technical - For shows like 'Im a Celebrity Get Me Out of Here' and 'Celebrity Big Brother' there are cameras all around the house/jungle and possibly everywhere they go there is a camera there. There isn't any camera crew just following each of the celebrities around all day.
As you can see in the clip below which is from the show Big Brother, you will see how the different cameras all around the house follows them around all day, every day.
Setting - For a show like 'Im a Celebrity Get Me Out of Here', that isnt filmed in a studio, its filmed in a jungle, which is the same place every year, so there's no change of location.
Whereas for a show like 'Big Brother' its filmed in a studio even though its called 'The Big Brother House'. They are the typical locations for both of them celebrity game shows.
As you can see in the clip below, this is where the filming takes place which is from Celebrity Big Brother.
Characters - What you would expect to see in this type of show is all different celebrities with all different kinds of characteristics/personalities that provides the audience with entertainment, because some people can get on in whatever show their is and other personalities can clash.
Narrative - The type of narrative for this kind of show is Linear because its non fiction, its not really a story its reality.
Also usually with a show like 'Celebrity Big Brother', enigma codes are usually used in because you start to ask questions throughout the series, like 'who is going to get evicted next?' 'who is going to win?' ''are they playing a game, or aren't they?'.
Iconography - The things that you expect from this type of show, is the typical theme tune.
In 'Im a Celebrity Get Me Out of Here' the things that you always expect is the horrible 'bush tucker trials' which includes all bugs and critters while the person doing the task has to collect the stars for food. Other things that you expect is the jungle, the same place where they sleep every year, Ant & Dec hosting it and many other things.
In 'Celebrity Big Brother' the things that you expect is the diary room with usually a different chair every year, the bedroom, the back garden with the swimming pool and hot tub in it, the secret tasks and the tasks for the whole house.
Uses & Gratifications - With the uses and gratifications model, 'Celebrity Game Shows' can relate to most of the model.
Personal Identity - People who watch these kind of celebrity based shows can relate to the celebrities, or watch it because they like 'catchphrases' what they say. An example of this is Keith Lemon on Celebrity Juice who always 'Bang Tidy'.
Social Interaction - With this part of the model, people use social interaction to talk about these kinds of shows. People can use social networks like Facebook and Twitter to talk to people about it. Also its a topic that is more than likely going to come up during when your at work or school or even at home when you and your family may watch it with you, talking about why you didn't want that person to be evicted or voted off, or who they like they most, because so many people watch it, that is why social interaction links to 'Celebrity Game Shows'.
Entertainment - People definitely watch these kind of shows for entertainment and escapism because its a time where they can watch their favourite celebrities or ones that you have enjoyed watching over the course of how long the shows runs for, so its a time where you can forget about stuff and watch something that is close to celebrity life.
Needs - With Maslow's Hierarchy of Needs, there isn't really one that fits into 'Celebrity Game Shows' because they are purely for just entertainment.
Other Needs - With this kind of show, this genre revolves around elite people and stars in which people enjoy to watch.
Stereotyping - On Celebrity shows there isn't really any stereotyping.
1)
Format - Throughout the series of a particular game show, which involves celebrities, there are many different things that can happen during it, celebrities compete in different series of tasks each day which is one of the specific things that happens. Also there are "vote offs"/"evictions" in order for the series to conclude in which there will be a winner at the end of the series.
In specific shows like Celebrity Big Brother, you get celebrities (housemates) who compete in tasks in order to win there shopping, or specific gifts. There are also secret tasks in it, where one or a couple of the housemates will take part in, where they can win stuff for the rest of the house.
Usually in Celebrity Big Brother, there are two evictions every week, where the British public will vote for who they want to stay in the house for whoever is up for eviction, and there is usually about 5 housemates in the final, so in this case, the British public will vote for who they want to win, and this is of course another one of the specific things that happens in the series.
Technical - For shows like 'Im a Celebrity Get Me Out of Here' and 'Celebrity Big Brother' there are cameras all around the house/jungle and possibly everywhere they go there is a camera there. There isn't any camera crew just following each of the celebrities around all day.
As you can see in the clip below which is from the show Big Brother, you will see how the different cameras all around the house follows them around all day, every day.
Setting - For a show like 'Im a Celebrity Get Me Out of Here', that isnt filmed in a studio, its filmed in a jungle, which is the same place every year, so there's no change of location.
Whereas for a show like 'Big Brother' its filmed in a studio even though its called 'The Big Brother House'. They are the typical locations for both of them celebrity game shows.
As you can see in the clip below, this is where the filming takes place which is from Celebrity Big Brother.
Narrative - The type of narrative for this kind of show is Linear because its non fiction, its not really a story its reality.
Also usually with a show like 'Celebrity Big Brother', enigma codes are usually used in because you start to ask questions throughout the series, like 'who is going to get evicted next?' 'who is going to win?' ''are they playing a game, or aren't they?'.
Iconography - The things that you expect from this type of show, is the typical theme tune.
In 'Im a Celebrity Get Me Out of Here' the things that you always expect is the horrible 'bush tucker trials' which includes all bugs and critters while the person doing the task has to collect the stars for food. Other things that you expect is the jungle, the same place where they sleep every year, Ant & Dec hosting it and many other things.
In 'Celebrity Big Brother' the things that you expect is the diary room with usually a different chair every year, the bedroom, the back garden with the swimming pool and hot tub in it, the secret tasks and the tasks for the whole house.
Uses & Gratifications - With the uses and gratifications model, 'Celebrity Game Shows' can relate to most of the model.
Personal Identity - People who watch these kind of celebrity based shows can relate to the celebrities, or watch it because they like 'catchphrases' what they say. An example of this is Keith Lemon on Celebrity Juice who always 'Bang Tidy'.
Social Interaction - With this part of the model, people use social interaction to talk about these kinds of shows. People can use social networks like Facebook and Twitter to talk to people about it. Also its a topic that is more than likely going to come up during when your at work or school or even at home when you and your family may watch it with you, talking about why you didn't want that person to be evicted or voted off, or who they like they most, because so many people watch it, that is why social interaction links to 'Celebrity Game Shows'.
Entertainment - People definitely watch these kind of shows for entertainment and escapism because its a time where they can watch their favourite celebrities or ones that you have enjoyed watching over the course of how long the shows runs for, so its a time where you can forget about stuff and watch something that is close to celebrity life.
Needs - With Maslow's Hierarchy of Needs, there isn't really one that fits into 'Celebrity Game Shows' because they are purely for just entertainment.
Other Needs - With this kind of show, this genre revolves around elite people and stars in which people enjoy to watch.
Stereotyping - On Celebrity shows there isn't really any stereotyping.
Dear John essay
In this short essay I will be analysing the trailer from ‘Dear John’ which is a Romantic film. The music is typical of a Romantic film its modern day music with a duet between a man and a woman. The settings used in this trailer to give us more of an idea that it’s a Romantic film is on the beach at the start where John saves the girls bag from under the water after she dropped it in there.
This film trailer is what you expect from a Romantic as well, a boy and a girl who like each other, John goes out to war and she writes letters to him to see if he’s alright. The use of iconography is showing the setting of John in Afghanistan/ Iraq, when he is called back for duty to fight for his country. It’s really hard to point out which one of the two characters is the main character from the trailer that we have just seen because we haven’t seen the whole film.
There are a load of different camera shots in this trailer like wide shots, mid shots and close ups. The use of close shots has been used to show the emotions on John’s and the girls face.
The use of narrative codes is the enigma codes where we start to ask questions like ‘Will he be ok?’ ‘Will he come back?’ ‘Will John’s father be ok?’ This film trailer is omniscient because we know that John is a soldier but the girl doesn’t know, but it could also be restricted because we don’t know whether John comes back or not.
The use of Todorov comes into this first of all:
· The equilibrium is that they are both on the beach, he saves her bag from under the water
· The disruption is that she finds out he’s in the army
· The realism is that he goes out to fight
· The attempt to repair is that he goes back again to fight for his country so he can be with her for longer
· We don’t know whether the equilibrium will be re-established and this is where the enigma codes come into this because we ask questions like ‘Will there be a happy ending?’
This is a linear narrative because the story starts from the beginning, just like a normal film would do.
Leap Year trailer analysis
The film ‘Leap Year’ from 2010 is a Romantic Comedy starring Amy Adams.
The reason why this is a Romantic Comedy film is because it’s about a girl trying to get to her boyfriend who had to go to Dublin. This is what you would expect from this kind of genre, with a girl trying to find love, with a happy ending. An example of iconography is the earing’s that Amy Adams character receives of her boyfriend before he heads of to Dublin.
The use of narrative codes are things like enigma codes, an example of this that we see in the trailer is ‘will she marry him?’ and ‘who will she pick?’. There is also an example of action codes as well when they kiss on the table, this moves the story along.
The trailer is both restricted and omniscient, it is restricted because we don’t know what’s going to happen with who she will choose at the end of the trailer but it is also omniscient because we are with the girl throughout the film, so in a way we know what she’s going through.
Examples of ‘Propp’ is the hero is the girl and the princess is love that she wants with a man, whether it is her boyfriend or the welsh man that she meets that tries to help her get to Dublin.
With the use of Todorov’s theory, first of all the equilibrium is that she wants to get married, the disruption is that she doesn’t and she thinks she’s going to Dublin to see her boyfriend but ends up in Wales. The realism is her meeting the welsh man that helps her, then the attempt to repair is that she falls in love with the welsh man and finally the equilibrium is she finds love.
The use of technical and audio codes is the upbeat soundtrack which is quite familiar if you do watch Romantic Comedy’s, because you do expect a pop soundtrack from this type of genre. There is a use of bright lighting throughout the trailer that we see, and again, this is what you expect because a Romantic Comedy isn’t a dark film were you would see a dark lighting.
I think that the film is very stereotyped because Britain is shown as muddy fields in Wales and people that are drunk like the Irish.
Media Diary - Week 6 - Stereotypes
1. Waterloo Road - This TV programme is a perfect example of a school stereotype. The school is represented as a bad school were the pupils don't listen in class, always have fights/arguments and are very destructive. This can persaude people to have a negative view on teenagers nowadays. I don't think this reflects on every school and every teenager because you don't go through the amount of problems that Waterloo Road has in a normal school day.
2. The Inbetweeners - This TV show/movie is an example of what people think teenagers are like or what the media in a certain way has represented them as. Examples of this are things like, teenagers only bothered about girls and sex, this is shown throughout each of the series and also in the movie as well. In the Inbetweeners movie, they go on a lads holiday, partying and experimenting drugs.
In the series, they go out drinking which is typical of how the media represents young people because of course it's under-age drinking. I think that teenagers can also relate to them as well with the under-age drinking and girls.
3. Kidulthood - This movie is set in a school but represents gang culture and bullying. The media represents gangs to link to teenagers, which has and can have a negative impact on the public. This movie is about gangs in school which leads into gun crime. An example of gang culture is the riots, this had a big impact on the media because they needed someone to blame and gangs and teenagers were blamed in the end. Bullying also plays a big part in this film, which also has a bad representation in the media in schools everywhere.
With these three examples of media texts that I have pointed out here, it is clear that schools/teenagers have a bad representation in the media, and I think that part of this is true with under-age drinking, however I don't think that gang culture is not true in the way teenagers are represented in this because not all teenagers are involved in gang culture or were even involved in the riots.
2. The Inbetweeners - This TV show/movie is an example of what people think teenagers are like or what the media in a certain way has represented them as. Examples of this are things like, teenagers only bothered about girls and sex, this is shown throughout each of the series and also in the movie as well. In the Inbetweeners movie, they go on a lads holiday, partying and experimenting drugs.
In the series, they go out drinking which is typical of how the media represents young people because of course it's under-age drinking. I think that teenagers can also relate to them as well with the under-age drinking and girls.
3. Kidulthood - This movie is set in a school but represents gang culture and bullying. The media represents gangs to link to teenagers, which has and can have a negative impact on the public. This movie is about gangs in school which leads into gun crime. An example of gang culture is the riots, this had a big impact on the media because they needed someone to blame and gangs and teenagers were blamed in the end. Bullying also plays a big part in this film, which also has a bad representation in the media in schools everywhere.
With these three examples of media texts that I have pointed out here, it is clear that schools/teenagers have a bad representation in the media, and I think that part of this is true with under-age drinking, however I don't think that gang culture is not true in the way teenagers are represented in this because not all teenagers are involved in gang culture or were even involved in the riots.
Representations of Women in Advertising
1. Tess Daly is used in this 'Nice'n easy' product advertisement which is for hair colour. They have used her to be the person to advertise this because she is attractive so people will want to have hair like her. She is happy on this advert and I think that the company has shown her in this way because they are basically saying if you buy this product you can look like this.
2. The encoded message for this advertisement is 'Get show stopping hair colour', the title intends to make women feel happy. In the information it says 'up to 100% grey coverage and dazzling colour confidence', this will attract women to buy the product and give it a go. It also says 'Its a small change to your hair that makes a big change to your head' this will also attract women to buy it because as they can see it makes them feel better, not just about their hair but about themselves as well.
3. The idea that the advertisers want to get across to the audience which is women who don't feel confident about maybe going out because of their hair, is that they can actually feel happy and confident just like Tess Daly has been represented here.
4. Women are stereotyped in this advert as always wanting to look good, just like Tess here. This is a stereotype because women always want to be the best and are judged on their looks and their appearance. Women are also judged on how they have got to were Tess Daly is as well, its not just because of her looks it because she's worked hard to be were she is and to be successful.
2. The encoded message for this advertisement is 'Get show stopping hair colour', the title intends to make women feel happy. In the information it says 'up to 100% grey coverage and dazzling colour confidence', this will attract women to buy the product and give it a go. It also says 'Its a small change to your hair that makes a big change to your head' this will also attract women to buy it because as they can see it makes them feel better, not just about their hair but about themselves as well.
3. The idea that the advertisers want to get across to the audience which is women who don't feel confident about maybe going out because of their hair, is that they can actually feel happy and confident just like Tess Daly has been represented here.
4. Women are stereotyped in this advert as always wanting to look good, just like Tess here. This is a stereotype because women always want to be the best and are judged on their looks and their appearance. Women are also judged on how they have got to were Tess Daly is as well, its not just because of her looks it because she's worked hard to be were she is and to be successful.
Lynx Advert - Stereotyping
In this Lynx advert, with the appearance an attractive man walks into a bar with attractive women in there. I think that the man looks rough in this and comes across as a busy character as he runs his finger down a map.
For the behaviour in this advert i think it shows throughout that men are dominant, an example is where as he opens the book the woman's shirt opens. This suggests that if you smell good and you are good looking, you can do this with women just like he did.
In comparison with reality, I think that this advert exaggerates that men are dominant and actually do control women. Unlike years ago where it did happen and that men did have power over women, it's not like that now. So I don't think that this advert meets the expectation of the audience.
This advert is suitable for the medium because it attracts men to use it, as it is also aimed at men as well, because they would want to be just like the man in the advert.
For the behaviour in this advert i think it shows throughout that men are dominant, an example is where as he opens the book the woman's shirt opens. This suggests that if you smell good and you are good looking, you can do this with women just like he did.
In comparison with reality, I think that this advert exaggerates that men are dominant and actually do control women. Unlike years ago where it did happen and that men did have power over women, it's not like that now. So I don't think that this advert meets the expectation of the audience.
This advert is suitable for the medium because it attracts men to use it, as it is also aimed at men as well, because they would want to be just like the man in the advert.
Advertising Appeals
1. An advertising campaign that uses humour as its main persuasive device is 'compare the market'. This is because of the meerkats who say 'simples' in a funny accent at the end of every advert. This is funny because people remember the meerkats talking to humans and because of its humour everyone remembers it. The target audience for this advert is for people aged 17 and older because the main reason for this advert is car insurance comparison, whereas people aged below 17 would not be looking at this because they are not eligable for driving.
2. An slogan that is used for advertising is 'go compare' in the 'go compare' advert. This slogan is catchy because its always on the TV and it is sung by a man who can be considered as a famous icon in Great Britain now. I think that this advert is effective because the song is catchy but annoying so it will stick in people's heads and go compare will be the first thing that comes into people's minds when they want to use insurance.
3. An advertising campaign that uses shock tactics is the 'Benetton' advert, because it shows an image of a dead baby. This is shocking because this image will stick in people's minds. This advertisement using this horrific image will be aimed at people aged around 16.
4. An advertisement that uses stereotypes is the 'Fosters' advert. This advert uses stereotypes because it suggests that Australians drink beer all the time and eat all the time. The target audience is for people aged 18+ but people younger than that age also find it amusing.
5. An advertisement that uses intertextuality is the 'Seat' advert because it uses a famous tennis star shouting a phrase that people may remember him for towards a traffic warden which is "Its on the line". The target audience for this advert is aged 20 years and above, because people at this age would only really get the joke.
6. An advertisement that uses an 'elite person' is the Walkers advert which uses Gary Lineker, because he played for Leicester and Walkers is based in Leicester which is why they have used him in it.
2. An slogan that is used for advertising is 'go compare' in the 'go compare' advert. This slogan is catchy because its always on the TV and it is sung by a man who can be considered as a famous icon in Great Britain now. I think that this advert is effective because the song is catchy but annoying so it will stick in people's heads and go compare will be the first thing that comes into people's minds when they want to use insurance.
3. An advertising campaign that uses shock tactics is the 'Benetton' advert, because it shows an image of a dead baby. This is shocking because this image will stick in people's minds. This advertisement using this horrific image will be aimed at people aged around 16.
4. An advertisement that uses stereotypes is the 'Fosters' advert. This advert uses stereotypes because it suggests that Australians drink beer all the time and eat all the time. The target audience is for people aged 18+ but people younger than that age also find it amusing.
5. An advertisement that uses intertextuality is the 'Seat' advert because it uses a famous tennis star shouting a phrase that people may remember him for towards a traffic warden which is "Its on the line". The target audience for this advert is aged 20 years and above, because people at this age would only really get the joke.
6. An advertisement that uses an 'elite person' is the Walkers advert which uses Gary Lineker, because he played for Leicester and Walkers is based in Leicester which is why they have used him in it.
Barnardo's Advertisement
Barnardo’s Advertisement
This advertisement is a child who has been neglected, he is
alone and I think that the environment that he’s in shows this because it’s
dirty.
A high angle shot has been used for this image to show that
the baby is vulnerable and uncared for, the image hasn’t been cropped as well.
The font on this advertisement is small because they want us
to concentrate on the baby and feel the impact.
The baby injecting heroin is shown as it wraps a rope round
its arm to stop the blood flow so he can actually inject the heroin.
I think a bad life can be passed on through a poor childhood
and Barnardo’s are trying to warn mainly young parents (18-30) as they have
more of a chance of neglecting their child. This advertisement appeals to the
need for nurture and the need for safety.
The innocent child is suffering and he has grew up to be an
abuser of drugs and I think no child deserves to be treated like this. I think
that this advertisement is mainly aimed at category B, C1 and C2 so they can
help donate money because at the end of the day its to get people to give money
to help these types of children.
Advertisements
This is an advert for drink driving. The advert is link to
the world cup with a man sitting in a pub with an England shirt on.
Technical
codes
1. The page is laid
out with the use of rule of thirds and foreground and background. The foreground
is effective because it’s showing the man drinking in a pub, so our main focus
when we first look at the image is on him. You have a header at the top, a man
drinking and then website for people to go on to look at drink driving.
2. The heading on the top of the advertisement ‘Own Goal’ is
used in big bold letters, I think they have used this because an own goal is
bad in football, so there saying that drink driving is similar to it and I
think that its very clever the way they have done this.
3. In this advertisement they have used a medium close up of
the guy in the pub, this image has a lack of pixels. This gives more detail of
the image. The fact that they have used this guy to in the foreground and that
he’s on his own with an empty glass already, means that he is the only one that
can take the blame if he’s going to drink and drive.
4. This image hasn’t been cropped, and is still the full
original size.
Symbolic
codes
1. The masthead of the advert is ‘Own Goal’, this advert is
related to football and the world cup, so it basically means don’t drink and drive
just support your team and don’t miss the rest of the tournament.
2. I think that they have achieved this because they have on
the side of the advert ‘Don’t end your world cup early by drinking and driving
– leave the car at home’. I think people who see this advert, who especially
enjoy football and will be watching the world cup, will take notice to this, so
I think this advert catches people’s attention.
3. Dark colours are used in this advert, so I think that
they have used this because it signifies that drinking is dark and that’s what
is used in the advert.
4. The symbolic codes that have been used is the likes of
‘Driver 0-1 Breathalyser’ they could be trying to create a joke and that the
guy who is on the advert is losing, hence the two empty glasses on the image.
They have also put the guy in a fake England shirt, so this could be aimed at C,D
and E in the use of the gratification model.
Written
Codes
1.
In this headline the size of the font is used in
big bold letter, compared to the other writing on the advert, they are at a
small font. The fact that ‘Own Goal’ is in big bold letter makes people look at
that first when they look at the advert, and it helps get the message across straight
away.
2.
The key words in this advert are ‘Don’t end’ and
‘early’ they are trying to get the message across, and these words are the main
words that make this advert come across as bad, ‘Don’t end’ defines that.
3.
There are no rhetorical questions on the advert.
4.
The advert is aimed at one type of person which
is men, in classes C1, D and E and the use of ‘Own Goal’ meets up to the
expectations of the reason of the advert, and I think that they the people who
designed this advert has done a good job of this.
5.
Particular needs are appealed to people who go
for a drink watching the football on a Saturday afternoon, and I this advert is
aimed at them. The main appeal for this advert is the need to feel safe.
Passive and Active Audiences
2. Two theories which are associated with the effects debate
are the hypodermic syringe and the inoculation model also known as the desensitisation
model .The hypodermic syringe is a short term effect theory, which according to
this theory the audience receive an ‘injection’ of a media text. It could be
negative (e.g. a violent murder) or positive (e.g. a heroic act) and the
audience are stimulated in response. An example of this is the incident in
Columbine Elementary School, where two guys killed 13 people and injured 24
others, people believed that the ‘matrix’ was the main factor and it had a big
influence on them for the shootings.
However the inoculation model suggests that the long term
exposure to repeated media messages makes audiences ‘immune’ to them. An
example of this is the killings of the soldiers every day, when it comes on the
news people are no longer shocked by it because it’s very common now and we get
used to seeing it.
3. An active audience suggests that they have their own
opinions and also we decide what the media does for us. The gratification model
shows this which is split into four different categories, Escapism and
Entertainment, Social Interaction, Personal Identity and Information and
Knowledge.
However an passive audience suggests that all audiences are
like puppets, they respond to however media texts and producers wish them to
do. I think that the hypodermic syringe model is a great example of this, again
the Columbine Elementary School suggests that they consumed a ‘negative’ piece
of media text which led them to kill 13 people.
4. I think that violence on television to a certain extent
can cause violent behaviour and they can influence people by making people
think that all kind of violence can harm them and I think that the hypodermic
syringe model can come into this because the media makes us believe this but
also I think that the inoculation model can come into this as well because we
get used to hearing stuff like this.
5. I think that active audiences are more acceptable than
passive audiences because active audience theories give us more of an individuality
whereas passive audiences are defined as one big group.
6. A particular media text that I enjoy is Sky 1’s ‘An Idiot
Abroad’. The use of gratifications model that would explain better why I enjoy
it so much is Escapism and Entertainment because its a humorous programme which
allows me to relax and step away from things around me in my own life and
instead I can receive laughter. Also Social Interaction can come into this as
well because I can come into college and talk to my friends about it asking
them if they seen this part and what we found funny about the episode.
7. The advert that I have used is a drink driving advert. A preferred audience member would take in the dangers and take into perspective that drink driving is extremely dangerous. An oppositional audience member would try to say its sexist because males are usually used in drink driving adverts instead of women, but women are always seemed as the victims.
Classifying Audiences
1.(a) The Mainstream is the largest group of society, its basically people who's life choices are 'we' rather than 'me', and their core need in life is for security, they want to fit in with the crowd and follow media texts that are popular so they dont fit in with everyone, a media text that i think would be a good example of this is 'X Factor' everyone talks about it in whatever audience class your in, it doesnt matter if your in the audience class a or e, this would make you fit in with everyone else if their talking about it which is more than likely to happen. Also, because security is their core need in life, they know that they can relate to people who do watch the show and they wont feel left out.
The Succeeder tends to be very organised and possess self-confidence, their core need in life is for control, they are also likely to occupy positions of responsibility in society. A media text that i think would be a good example of this is 'The Apprentice' because it is a programme where businessmen strive to show their skills and determination to Lord Sugar and to be better than their opposition in whatever tasks they are given to do. Also, because control their core need in life, i believe that they have an aggressive attitude to life just by wanting to beat anyone that would get in their way of achieving things, they need to relax occasionally.
For the Explorers, these people are driven by a need for discovery, challenge and new frontiers, they tend to try out new ideas and experiences. A media text that i think would be an example of this is if a new phone come out that isnt your typical iPhone or Blackberry, it may not be big the time the phone comes out but it could be big in the future so this is the type of thing they would like to try out.
The Aspirer is all about appearance, persona, charisma and fashion, attractiveness is important to them, so their core need in life is for status. A media text that i think would be a good example of this is 'Mens Health' magazine, this magazine makes men who read the magazine strive to have a body like them to make them feel good about themselves, this is everything the aspirer would want them to be especially men in this category, image is everything and this is what the magazine is all about.
1.(b) These categories are very helpful because we can easily tell the difference between different people to a certain extent. I think that the Mainstream category is very accurate because it tells easily that these people follow the crowd and if everyone they are surrounded by are talking about something or have something similar they will have to get it just to get involved or to follow the norm. A mainstreamer for example could be a bit of both, they could have well-known established brands, they could also be under the Succeeder, but also a Succeeder could also go under a Mainstreamer aswell.
1.(c) A programme which is currently on television is 'Loose Women' which is a show where four women on a panel who interview celebrities and discuss topical issues, ranging from daily politics and current affairs, to celebrity gossip. This programme is mostly televised at midday, therefore i think that the majority of the viewers would be unemployed/part time workers. I would also say that middle aged women would watch this because the panel are mainly around that age, and i do not believe that the show would appeal to teenagers. I think that middle aged women would watch this because they could share interest with the panel and follow with their views whereas a man may not agree with their views.
1.(d) I think that the programme the 'X Factor' would appeal to people in the category of 'groupies' as they desire to be accepted by people around them, and watching this programme would allow them to interact with friends who more than likely would of watched it too. The programme 'The Apprentice' would likely appeal to 'egoists', as they only seek things to give them the most in life, therefore they would like the fact that they are being judged on the selling skills in the tasks given by Lord Sugar. I think that people who would get a new phone that isnt the likes of iPhone and Blackberry and people would give it a chance because they wouldnt want to a person who would assocaiate themselves in the mainstream category, i think this would appeal to 'drop-outs'. I think that the men health magazine would appeal to people in the category 'trendies' and 'groupies' as they seek admiration and acceptance of their piers, they would want to be seen as attractive by other people. Finally i think that 'Loose Women' would appeal to 'cynics' because they could join in with the debate that the panel are having about the particular topics that they are talking about, and would give the cynics something to criticize about.
The Succeeder tends to be very organised and possess self-confidence, their core need in life is for control, they are also likely to occupy positions of responsibility in society. A media text that i think would be a good example of this is 'The Apprentice' because it is a programme where businessmen strive to show their skills and determination to Lord Sugar and to be better than their opposition in whatever tasks they are given to do. Also, because control their core need in life, i believe that they have an aggressive attitude to life just by wanting to beat anyone that would get in their way of achieving things, they need to relax occasionally.
For the Explorers, these people are driven by a need for discovery, challenge and new frontiers, they tend to try out new ideas and experiences. A media text that i think would be an example of this is if a new phone come out that isnt your typical iPhone or Blackberry, it may not be big the time the phone comes out but it could be big in the future so this is the type of thing they would like to try out.
The Aspirer is all about appearance, persona, charisma and fashion, attractiveness is important to them, so their core need in life is for status. A media text that i think would be a good example of this is 'Mens Health' magazine, this magazine makes men who read the magazine strive to have a body like them to make them feel good about themselves, this is everything the aspirer would want them to be especially men in this category, image is everything and this is what the magazine is all about.
1.(b) These categories are very helpful because we can easily tell the difference between different people to a certain extent. I think that the Mainstream category is very accurate because it tells easily that these people follow the crowd and if everyone they are surrounded by are talking about something or have something similar they will have to get it just to get involved or to follow the norm. A mainstreamer for example could be a bit of both, they could have well-known established brands, they could also be under the Succeeder, but also a Succeeder could also go under a Mainstreamer aswell.
1.(c) A programme which is currently on television is 'Loose Women' which is a show where four women on a panel who interview celebrities and discuss topical issues, ranging from daily politics and current affairs, to celebrity gossip. This programme is mostly televised at midday, therefore i think that the majority of the viewers would be unemployed/part time workers. I would also say that middle aged women would watch this because the panel are mainly around that age, and i do not believe that the show would appeal to teenagers. I think that middle aged women would watch this because they could share interest with the panel and follow with their views whereas a man may not agree with their views.
1.(d) I think that the programme the 'X Factor' would appeal to people in the category of 'groupies' as they desire to be accepted by people around them, and watching this programme would allow them to interact with friends who more than likely would of watched it too. The programme 'The Apprentice' would likely appeal to 'egoists', as they only seek things to give them the most in life, therefore they would like the fact that they are being judged on the selling skills in the tasks given by Lord Sugar. I think that people who would get a new phone that isnt the likes of iPhone and Blackberry and people would give it a chance because they wouldnt want to a person who would assocaiate themselves in the mainstream category, i think this would appeal to 'drop-outs'. I think that the men health magazine would appeal to people in the category 'trendies' and 'groupies' as they seek admiration and acceptance of their piers, they would want to be seen as attractive by other people. Finally i think that 'Loose Women' would appeal to 'cynics' because they could join in with the debate that the panel are having about the particular topics that they are talking about, and would give the cynics something to criticize about.
Uses and Gratifications
Uses & Gratification
Twitter
Escapism/Entertainment – With Twitter you can see
what celebrities are getting up to. Celebrities could be ranting about
something and this entertains you. It can also be used just for comedy. E.g.
fake footballer accounts.
Information/Surveillance – People who use twitter
can follow the news on it, so they keep up to date with what’s going on in the
world. An example of this is Sky Sports News, sport fans follow it to keep up
to date with what is going on in the world of sport. It can also have a big
impact on it and the media can have a big impact, rumours are an example, if
one person says something people can automatically agree with it and it can
spread around the world.
Personal
Identity –
You can get your own identity across on Twitter by stating your own views, it
is used for people to look at other people accounts and celebrities’ accounts
and follow their style.
Social
Interaction
– Twitter’s main purpose is to interact with friends, but if you have 1 million
followers and you tweet something, your talking to 1 million people and your
followers can retweet and favourite it.
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