Audience Classification

Game Of Thrones

Game Of Thrones is an American medieval fantasy drama adapted from George R. R. Martin's 'A Song of Ice and Fire' book series that premiered on HBO in April of 2011.

Income/Status: This model would be harder to use to define the audience as their income/status would have no effect on their consumption or enjoyment of the show so its audience may rage from a variety of people from A to E.

Audience Profiling:
A stereotypical audience member for Game Of Thrones would be an amerrican white male aged 16-17 who lives with his parents, he is well educated but in the E class as he is still in education. He sees himself a self confessed 'nerd' as he loves the fantasy genre and he does not a political or religious opinion but would probably class himself as an atheist.

Young & Rubicam's 4Cs:

I think the audience of Game Of Thrones would fall somewhere under the Explorer/Struggler categories.

 The explorer may watch Game Of Thrones because it is new show and is unique to anything else that is being shown on TV at the moment. Explorers seek discovery and new experiences and i think this would be a perfect show for them as it is a fantasy drama so it may be unlike things they have seen before, it also follows many narratives so the story lines are varied and forever getting more interesting and complex .

I think the 'Struggler' would consume Game Of Thrones because of its fantasy element as it could provide them with the form of escapism they seek to try and help them forget and about real world and their issues. The audience would find escape from the text as they could  immerse themselves in the engaging, exiting and action filled tales of kings and queens, of magic, sword fights and dragons. There is never a dull moment in Westeros so this will keep the audience engaged and distracted from the issues and problems they face in day to day life.

Lifestyle Categories:

I don't feel any of the lifestyle categories would properly describe the audience of Game Of Thrones as they are more to do with peoples ideas, beliefs and attitude towards life than anything else. I do think that some people in the 'Drifter' category may watch it as they are unsure with what they want from their media/their life and Game Of Thrones incorporates many different themes/story lines that could help the drifter find what they are looking for.