That does not mean all types of media are appealing in this way but as we study them you will see how they are.
It is important that you know this document inside and out - but also that you can apply it to adverts that you see and know.
The Lines of Appeal
Herein lies the most important document you'll need whilst studying Advertising as a topic - this document is also very useful when studying other types of media that have similar appeals.
That does not mean all types of media are appealing in this way but as we study them you will see how they are.
It is important that you know this document inside and out - but also that you can apply it to adverts that you see and know.
That does not mean all types of media are appealing in this way but as we study them you will see how they are.
It is important that you know this document inside and out - but also that you can apply it to adverts that you see and know.
