Uses and Gratifications


 Uses & Gratification

Twitter

Escapism/Entertainment – With Twitter you can see what celebrities are getting up to. Celebrities could be ranting about something and this entertains you. It can also be used just for comedy. E.g. fake footballer accounts.

Information/Surveillance – People who use twitter can follow the news on it, so they keep up to date with what’s going on in the world. An example of this is Sky Sports News, sport fans follow it to keep up to date with what is going on in the world of sport. It can also have a big impact on it and the media can have a big impact, rumours are an example, if one person says something people can automatically agree with it and it can spread around the world.

Personal Identity – You can get your own identity across on Twitter by stating your own views, it is used for people to look at other people accounts and celebrities’ accounts and follow their style.

Social Interaction – Twitter’s main purpose is to interact with friends, but if you have 1 million followers and you tweet something, your talking to 1 million people and your followers can retweet and favourite it. 

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