Representation of Women in Advertising

Representations of Women in Advertising:

The advert for the GHD hair products shows that women are represented as being in a way perfect.. Katy Perry shows that she is trying to tempt people. You can tell this by the way she is standing as she is standing in a sexualised position. Also you can see the red apple she is holding in her hand. This shows the story of Adam and Eve and that they were tempted to eat the apple. She is looking at the camera so she is looking at the audience. This responds to the person viewing this advert by showing that they may be tempted to buy the product. 

The company have focused their audience on females to sell their product. To get it recognised they have chosen Katy Perry to star in their adverts as she is one of the most recognisable celebrities today as she has a worldwide following of fans, she is also rich and known to be attractive. People aspire to be like Katy Perry. In the media today, women are  still being viewed as sex symbols.