Using different methods of classification, give as many different possible audiences for Look magazine as you can – starting with the main target audience.
Use the links below for information on the 4 different types of Audience Classification:
Remember - some methods of audience classification like the Income/Status model and some of the Subjectivities, might tell us factual information about the audience,
The 4Cs categories tell us the psychological needs of the audience.
The Lifestyle Categories tell us the philosophies and outlooks of the audience.
Therefore if you find things that fulfill needs, match outlooks and compliment lifestyles then these elements are obviously appeals of the magazine.
Below, in the comments field, you will find lots and lots of different appeals for Look magazine.
It is commonly agreed that the relationship formed between Look magazine and its audience is one of an older sister. Often providing the need for affiliation and also the need for guidance. Whether through the language devices used or the choice of celebrity - this is all part of the magazine's Mode of Address.
Sales alone are not the be all and end all of the magazine; reaching the audience is particularly important to Looks advertisers...
You will have noticed that the target audience outlined by the magazine itself is a little different to the audience that we have identified.
She's a little older, and a little more wealthy. Why might have Look magazine got this wrong?
Before you look at the essay plan, you should also consider any secondary audiences
that might be consumers of Look. Think about how and why they might come into contact with the magazine and whether the appeals for them would be the same as for the target audience.
that might be consumers of Look. Think about how and why they might come into contact with the magazine and whether the appeals for them would be the same as for the target audience.
There is an article in look magazine called 'top of the shops' think this relates to Maslows Hierarchy of Needs more specifically physiological needs. It is an article all about fashion and our physiological needs are our basic needs and clothes are part of those basic needs. This article could also appeal to a group called the trendies who want to be trendy and will often follow the most popular trends, especially in fashion. The trendies group could link to the mainstream category in that both groups often follow the crowd.
ReplyDeleteOne way Look appeals to its target audience is through the pages it dedicates to specific High Street fashion stores, such as Zara and New Look. These are popular stores and are, therefore, trusted brands - meaning the mainstream audience is appealed to. The mainstream audience will appreciate the familiarity found within the magazine through shops that they are used to seeing and shopping in m=being featured; it allows them to follow the crowd. Alongside this, these shop specific fashion pages will appeal to the aspirer audience through the fact that they are very materialistic and acquisitive people. These pages inform the audience of exactly where to buy the items of clothing and how much they cost. Furthermore, the aspirer audience is very concerned with their appearance and fashion - which these pages tailor to.
ReplyDeleteLook Magazine targets possibly stereotyped women, the 'Pretty little Kourt' article in the 30th of October 2017 copy, helps us identify the type of audience that is targeted and why. this article uses an elite person who is specific to this generation, Kourtney Kardashian, so we can already suggest that the magazine identifies it's audience as being mainstream and have knowledge of one of the most famous families in the world, the kardashians, whose audience is almost probably the same as look magazine.
ReplyDeleteThe magazine of Look appeals to females aged 18-30 with a mean age of around 23 1/2. The audience is typically someone who is the D/E category of the income status model and possible bleeds into C2 but tends to be middle class. Proof of this, is the rising price of the magazine to match rising incomes for people of the middle class in the UK. Furthermore, by the magazine's standards it's quite pricey. More proof of this however, comes from Maslow's hierarchy of needs. People from within these groups of the income status model tend to have already obtained the criterium of the first two levels of the hierarchy (Physiological needs like food and water, and security needs like security of family and security of job.) and this magazine appeals to attaining the items within the other three criterium. Firstly, it could be said that the category of Love and Belonging is appealed to with the mode of address used by the magazine. For example, the magazine often refers to it's users as "We" and "Us" this is a sign that the magazine sees it's audience as a group, like a friend group who are sharing in on the gossip within the magazine. This is further supported by the use of slang and colloquialisms such as "chuffed". The next level of the hierarchy is Esteem needs, which could be said to appealed with by Look's messages of body positivity.
ReplyDeleteLook Magazine aims to appeal to a Mainstream audience. Mainstreamers look for security and familiarity in a a text as they follow the crowd and go for the bigger, more trusted brands. In this issue of Look, there is an article called 'Coffee Colour Crush' with images of celebrities showing off their hair with different shades of 'Coffee' colours. It includes celebrities such as Gigi Hadid, Ashley Graham, Emily Ratajowski and Joan Smalls to reach the female audience who will recognise these Elite Persons. This article would appeal to a Mainstreamer, because it shows the current beauty trend, causing a mainstream audience to acknowledge that this new style is accepted by others, including the models shown, and they will therefore follow the crowd by having a similar hairstyle.
ReplyDeleteLook magazine appeals to Mainstreamers in several ways, first of all it tries to make the celebrities the magazine interviews seem relatable; this is seen on page 30 of the 22/1/18 issue ofLook, where they represent Michelle Keegan as 'all of us RN'. This appeals to Mainstreamers as they seek familiarity in media and they often embody a 'we rather than me' attitude, which is reflected in the links Look magazine is trying to create between the audience and Michelle Keegan. Page 50 also appeals to Mainstreamers with its promotion of big, domestic brands such as Topshop and New Look; this plays back in to the sense of familiarity, that and Mainstreamers appreciate large domestic brands more than niche ones.
ReplyDeleteLook magazine can appeal to audiences through a number of ways. The Uses and Gratification model allows audiences to read Look Magazine for a number of reasons. Personal Identification can be obtained by viewing the magazine as something that resonates with you. Seeing the articles and fashion models can be something you attach yourself too. Information is unlikely to be a main pull for this magazine however some people may read the magazine to find out about Celebrities and what they have recently been going through. Something that allows them to come away with a fact of some kind. Entertainment will most likely be obtained through reading the magazine as a past time. Instead of watching television or playing a video game, Look Magazine is a more peaceful option. Social Interaction also isn't a huge pull for the magazine however friends who possibly live together may both read the magazine or have similar interests on the topics involved.
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ReplyDeleteOne appeal of Look magazine to its target audience is the mode of address.
Assuming the target audience is a trendie and part of the mainstream, it is important for them to feel a sense of belonging to fulfil their need for affiliation and desperation to be admired by the people around them. the magazine does this by addressing the audience as 'we' specifically in 2 page spread article called 'we love!'
Being apart of the mass media, LOOK attempts to appeal to a wide variety of the public in order to cover the target audience which is the main stream,. it appeals to the mainstream b providing the reader with security and familiarity by using the incorporation of a a list celebrity in order to fulfill their sense of belonging and full fill their need for security referring to Maslows hierarchy of needs. however you could also argue that LOOKs audience could the the aspirer as the magazines ideologies conform to the idea around materialism and consumerism, this supported through the extensive use of products and prices within the magazine where the audience are able to buy these in order to feel good about them selves.
ReplyDeleteLook could be seen to appeal to two different types of audiences, one being the mainstream audience and another being the aspire. one way in which they do this through out the magazine is through advertising different brands or products. On one page of the magazine they use elite people like Jessica Biel to sell products that they say she "loves". this could apel to an asporer a they may feel that when they buy the products they will achieve a higher status within themselves and feel like they are apart of this elite group.
ReplyDeleteLook magazine targets its audience through the use of appeals. A specific example is Look's article on movie star Jessica Biel. This article immediately targets the mainstreamer with the use of imagery referencing her idealistic family. This anchorage shows Jessica's domestic side which appeals to the mainstream audience through their love for family.
ReplyDeleteAlso, the aspirer audience are also targeted. Their core need in life is for status, they are attracted to a superficial image and centre themselves around appearance. By using a flawless image of Jessica, assumingly at an exclsive event, it emphasises her status as an A-list celebrity.
In addition, this reinforces the ideologies of the magazine, again forcing a consumerist approach. After presenting Jessica as a woman who has all her heart desires, the article continues to then advertise some of 'Jessica's loves'. This suggests that by giving in to consumerist impulses, the readers will also be able to somehow obtain the life of an A-list celebrity.
One of the appeals of Look magazine is the mode of address. If we consider that the audience is an aspirer, the article called 'Meet The Beauty Boosters' targets the aspirer audience as it says "IT cosmetics are all about improving how you feel about yourself". This clearly shows the indicator that the audience are motivated by consumerism. This suggests that changing your appearance will allow you to change in society and the asprirers core need is status which is gained if they buy these products.
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