Charity Advertising Research
Plastic: Where Do You Think It Goes?- Greener Upon Thames Adverthttp://www.youtube.com/watch?v=YoL3v6pqJ9M
Ideologies
à You should use reusable bags instead of plastic ones- it’s better for you and the environment
Visual & narrative techniques
à Stereotypical mother/ children- mother preparing tea- this could be anyone- it could happen to youà She chops up the plastic bags with the vegetables as if it were a normal thing to doà She cooks the plastic with the other food- this is supposed to represent that fact that fragments of plastic could be in our food just by using them to carry our groceries in- it is safer to use reusable/ environmentally friendly bags
Advertising techniques
à The advert is made to make you feel disgusted and shockedà The voice over tells you why the mother prepares, cooks and eats the chopped up shopping bagsà Shocking- extreme close up of teen daughter eating the food/ plastic bag mixture
What works/ what doesn’t
à Shock tacticsà Voice over
à Direct address
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