rspca

Q1) to get people to send money to the trust in the credit crunch.  They are saying that the poor animals need more help than before as more and more animals are being homeless.

Q2) the ad uses an rspca worker, this makes the advert look really professional and we see the genie appeal the ad.  He is showing us around an rspc place and telling us about what they do and why they need our help.

Q3) they use the need to care and project appeal to get the audience to help. And they need to nurture is questioned.

Q4) the way used a real working person from the trust to show us what’s happening.