alzheimer society advert

Ideologies

The ideologies of this advert is that people who suffer from am mental health illness are not what you would expect them to be. This is used as it is seen as a horror movie of some sort however in reality it is just an ordinary looking man in his kitchen. This shows that it doesn’t matter ehat you think or expect they do not deserve to be discriminated against, like  every other person.

Visual style

The style of the advert uses medium shots and bright colours when in the mans kitchen, perhaps emphasizing how normal the person actually is. Before that however it is seen as some sort of horror film with dark colours which is representative of what people may expect.

Lines of appeal

The advert appeals to peoples sense of belonging as he gives an appeal and tells how he gets discriminated against everyday. In addition to this he has a wife who he says supports him.

What works

The juxtaposition of the scary film style beginning and then going through the door to see a regular man with a wife.