NSPCC hands advert

Ideologies

The ideologies of this advert is that the hands of a parent should be used in the correct way with children in terms of helping it grow up, and not be used as a means for violence.

Visual style

The style is cartoonish and features a boy going through various stages of growing up helped by a pair of hands, for example helping hi to ride a bike or pushing him on swings. The camera stays focused on the child throughout placing emphasis on him growing up

Lines of appeal

Because it is a young child it appeals to peoples need to nurture as people see this and think of how children should be helped and not hindered by parents.

What works

The way it uses the hands to set an example of how to be with a child, this is not what would usually be seen in an advert of this type, also this is quite shocking in itself as you are always expecting a bad ending to the advert.