NSPCC open your eyes

Ideologies

The advert shows the isolation suffered by children who are subjected to abuse. We get the feeling of fear from the children due to them being alone all the time and also the use of black and white could represent fear of the dark.

Visual style

The close up shots and medium close ups emphasize the isolation suffered from the children making us feel sorry for them and also the black and white makes it seem more real and makes the situation more hopeless.

Lines of appeal

The narrator uses phrases such as ‘open your eyes and your heart’ which appeals to the audience as they will realise it is their duty as a human to give to this charity and help people less ortunate than themselves.

What works

The  advert makes people sympathise with the situation as it is made to look as bleak as possible and hopeless for the children involved.