Lines of appeal

1. 

The humour used in this is simple and so can be understood by almost everyone. The fact that not only the carrot is cut but also the chopping board - whose sole purpose is to protect a surface from scratches and cuts is humorous. It is done to reinforce the adverts message and show how sharp this type of knife is compared to other brands of knives.

The target audience for this would be the explorer. This is because the knife brand is well known and so they would feel comfortable buying this knife. But also because of the well known brand, the explorer would be drawn to this advert and probably find it interesting and amusing.

2. 

The use of three buzz words: ‘Designed, Driving and Pleasure’ also helps to attract an audience since it is easier to remember three words but it is also the wording which adds to this adverts effectiveness.

The wording used in this advert ‘designed for driving pleasure’ is using emotive language to help draw the attention of the audience. The word designed makes it seem as though the manufacturers have done it purposefully for the driver and not for the passengers. This would attract drivers who are more known for driving alone. The word pleasure’ also helps attract the audience’s attention as it brings to mind feelings of euphoria and happiness.

The target audience would be the succeeders from the Young and Rebicam 4c’s. This is because the wording of the slogan suggests that it is the best and as succeeders they believe that they deserve the best. It would also attract the succeeder as it is from the brans BMW which is a well-known brand of reward and prestige.

3.

This advert has been banned due to its shocking nature. The use of sexual abuse in this advert has caused a lot of controversy as many members of the audience feel that it is inapropriate.

This advertisement shows a teenage boy on his  knees in front of a man who has his hand on top of the boys head. The boy in the advert has a cigarette in his mouth. This could be connoted to be a man forceing a teenager to form sexual acts.

An audience would be shocked by this because of the way in which the boy is placed. Although the main point of the advert is to warn against smoking it also holds the under tone of sexual abuse to children. The fact that the child is at the mercy of the man could be a metaphor for the fact that a smoker is at the mercy of the cigarette and his addiction. the fact that it is a child will cause the most shock of all because of the physical difference in age. Parents will feel the need to protect this child and so it seems to challenge their need to nurture.

As most adverts to do with sexual abuse tend to focus on telling someone and freeing yourself from it this advert seems to twist the advert to suit the purposes for a cigarette, telling people to free themselves from the additction.

4.

This advert uses gender stereotyping to try and use humour to gain attention. It uses the stereotype that women cannot drive while using their slogan ‘ the mini automatic. For simple driving’. The advert uses this stereotype for its advantage when describing the car as for ‘simple driving’, which seems to be making fun of women drivers. Because of this the advert will probably not be aimed at women, who would probably find it offensive, but is mostly directed towards men who will find it humorous.

5.

Volvo uses the text of snow white in order to advertise its seven-seated car. The reference brings comedy to the advert. The point of snow white being in it is that people from almost every generation will recognise her character and so will understand the reference no matter what their age. For most people it will be a sense of nostalgia which will come from their childhood memories of watching old Disney films and so will possibly find this funny which will help them to remember the advert.

6.

This advert uses elite person Cheryl Cole to promote their advert. The choice in persons is apt for this year as she has been featured famously on ‘the X factor’ and so would attract the attention of people who are familiar with her. The fact that she is attractive is also a reason why she was chosen as ‘Elvive’ are probably trying to reach out to the people who idolise her and others like her and so would try to use products that they sponsor.

7.

                                                                                                      

This advert cleverly uses reward and punishment by telling the audience that 4 out of 5 dogs have gum disease. This will punish the audience by making them worry whether their dog has gum disease. It will make them want to help their dog and find a way to stop the build up of tarter. The solution is instantly given to them through the advert, which tells them that their product ‘Dentastix’ can help stop tarter build up by up to 80%. This rewards the audience by giving them the answer to their worries about the health of their pets. By buying Dentastix for your dog it is giving the audience the opportunity to help their pet by buying th