Audience Classification - TOWIE

Income/Status Model

In the income/status model you classify audience by there class and the job of the main wage earner. I think that the target audience for TOWIE would be E. This is because TOWIE does not require any education or class so to speak to understand the concept - its a reality TV. People from this model are mainly students and they would be likely to use TOWIE as a way of socialising and it might influence them on their sense of style.

Audience Profiling

The Audience Profile model creates an individual who would represent the mass target audience.
Name: Poppy
Age: 21
Family: Lives with friends/boyfriend
Self-Image: Very important
Education: University
Location: England
Ethnicity: British
Religion: Not important to her
Politics: Not important to her

Young and Rubicam (4 C's)

This model characterises people into recognisable stereotype's that reject the operation of each of a set of well known human motives. I think the Aspirer would be the target audience for TOWIE as the Apsirer is a materialistic person who is driven by the opinions of others rather than their own values. They are superficial and want to be in fashion, as well as popular. Aspires would use TOWIE as a source of conversation and a source of fashion ideas that other Aspiriers agree to be acceptable and in-style.

Lifestyle Categories

This model is classifying the audience by their goals in life, because of this I think the audience of TOWIE would be a Trendie and a Groupie. A Trendie craves admiration from their peers and a Groupie wants to be accepted. I think that TOWIE has the Trendie and the Groupie as the target audience because both these categories want to be accepted by society and by watching TOWIE it gives them the opportunity to make social interactions with peers as they talk about the events in the show, and it can also help them become accepted and admired by their peers if they wear similar clothing to a cast member.