Audience questions

2: One of the theories that is in the Audience effects section is the Hypodermic Syringe Model according to this model when some people see a violent media text their behaviour is changed instantly not even over a lot of time and we will then go out in the real world and copy what we have seen in the media text. Apparently some texts like Call of Duty, ManHunt, GTA have been blamed to make some people go out in the world and rob people, kill people things like that. The other model I will talk about is the Sensitisation model this model is basically the opposite to the other model but instead of short term it is long term and it is suggesting that the more violence we watch the more we will be shocked by what we see to the point that it might even change our point of view over violence in the media and we might not like and maybe not even stand it as we are to shocked.

3: Differences between Active audiences and passive audiences are starting with Active. Active audiences are not like passive audiences Active audiences always give their opinion on a show to a company whether it be good or bad in the hope that they will help change the show up to make it a lot better. Also if they don’t like a show they might just plain out turn over and never return which is never good for the producers of a show. Also if there are ever game shows like Big Brother they always try and get involved say if it is to kick out the person they hate the most or keep in their favourite contestant. Now the passive audiences are completely the opposite to Active audiences whereas if they hate a show they may have already been manipulated in to watching it so just keep on watching every week maybe hoping for something better. They will never giver their opinion on anything whether it is a bad media text or good media text they will just let it be. Also with game shows like Big brother they will vote in as they haven’t got the will like an Active audience member so are always willing to let their money go to the show.  

4: When it comes to violence in the media text I believe it is a stupid belief that violence in the media effects people’s behaviour and makes us do ridiculous things like murder people. I believe this as us as humans hold a special key to free will and this free will means we have the choice to do more violence. E       ven if we have watched a violent media text it’s not like it hypnotises you into copying the text to actually be influenced by it at all you must me mentally disturbed or have anger problems something along those lines so even if the text did influence them to do it cause of their problems the likelihood is they would of still done the same things anyway without the text.

5: I believe active audience theories are more acceptable and the reason I believe this is because people that are passive always accept everything they see on TV and never choose to use their mind they always choose to accept what is on. Whereas Active audiences do as Active people recognise they we are all different that we are not all the same and that we do have a mind so we will choose what we want to watch when we want to watch it. An example of this is that when me and my parents watched revolution they were able to watch the whole series and I was only able to watch three episodes. This was made by J.J Abrahams who made Lost which the whole family loved including me so the people who made it where probably expecting everyone who loved Lost to watch it but me I absolutely hated it.   

 6: One media text that I really like while applying the uses and gratifications model is The Matrix and the reason I like is this is because it gives us a sense of Escapism and enjoyment and the reason it does is. That this media text is very unique as it is science fiction so this is not reprehensive of the real world as it gets us engaged to a world that we all knew but at the same time didn’t so we were always concentrated on this new world and nothing else. Also what made it better was that a lot of these characters we could relate to so this got us drawn from the real world even more and we just began to be absorbed and believe we might also be able to get there but not actually want and also that there was actually a world inside the world.

7A: On the Starbucks advert the preferred reading of this is that a coffee In any other coffee shop is nothing compared to a coffee in StarBucks as a coffee in StarBucks is a special coffee. It also shows the cup of coffee with the lid off suggesting that the person drinking it is finished and also that the drink is that hot not even the cup can contain how hot and good it is. Also the cup is filling half the screen showing the person looking at the advertisement how much you would actually get in your cup of coffee. The Background is of a normal urban environment which says that anyone is able to get this special coffee you don’t need to be a celebrity or be rich to get it. This is what I believe the preferred of this media text is.

7B: The oppositional reading of this media text is people understand what they are saying but they might have been at StarBucks before and did not like it very much. Also they might like StarBucks but they might prefer other coffee shops so might disagree with the media text. Also The slogan says that they keep trying till they give you the perfect coffee but some people might experience this someone else or they might have had a completely different experience in a StarBucks.