Evaluation part 1

Evaluation part 1  Media

When looking through adverts especially one’s that where purely based on the environment I found that a lot where very simplistic in trying to get the point across whereas other where very cluttered and had a lot of writing this I did not like and felt had lost its message due to the over clutter of words.

When watching the NSPCC Cartoon boy I was inspired as they took something a simple as a cartoon, which conveyed and innocence and lack of complication with in the character and was very clear why they had chose to use the cartoon, the innocence gave a contrast to the evil beating’s he was been giving adding a sinister touch to the advert, this is something I took on when doing my advert, they where all slightly sinister with a dark touch to them a lot of the time connoting death or a punishment of some sort for the crimes against the environment.

Even though my advert full of many different shots when looking at the one child advert I saw that there was very few shot and even when they had changed it was after a prolonged time that and lingered on the one shot making you forcibly create a relationship with those of the character on screen from that I once again took that simplicity the abstract idea that I did not have to add many of this to get any message across but instead it was more powerful to keep it very simple. Something else of which inspired me was that there was always one central item which you was drawn to and the background was very bare, so as an audience having no interest to us and making keep our eye on the central object, one other thing is the colours all being very dark once again adding a sense of pain.

Watch Your Own Heart Attack Film British Heart Foundation, this very much impacted on my advert as I like the idea of being interviewed or interrogated by someone, someone of some sort of authority. Also something very small but what I thought was effective is that the interrogator wore a suit, show his professionalism and sense of intelligence in contrast to what the person who is being interrogated. This would show who has the power in the situation and who has come more prepared and also did this with chair, as I would have the person who has done the wrong on an old wooden chair and the interrogator and a black office chair, once again backing up that idea of authority.

Greenpeace car ad, has a direct influence to my advert as it was about the environment as was mine, once again it added to my already cemented idea of keeping it simplistic as this once again was as it took an everyday situation and turned it on its head I took this idea of an average person being put through a difficult situation that’s why in my advert the person being interrogated was no one of any significance and was a common citizen of society this would show the audience that this could be them or anyone which was a strong theme that I wanted to get across and also making the audience feel as though they are being directly addressed.

Amnesty International TV Advert Teleshop Mother London this very much give me the idea that I wanted it to be sinter and I struggles to do this visually so I went about it with sounded and still following the idea of it being simplistic I decided I wanted drums one that gradually got faster and faster all showing that it will lead up to some finale and throughout building suspense in the advert not only for the audience but showing that the person who was in the wrong was also being tense they almost acted as if it was the sound of a heartbeat that was becoming faster the interview went on .

 

Time to Change Schizo Movie advert this one made me really think about how dark I wanted the advertisement to be and I did throughout want it to be dark so I was able in the end to have some sort of resolution so what it was that I decided to do was have the lights out rhoughtout but just have spotlights on the person be interrogated and then in the end for it to go pure white as if some sort of punishment or resolution has come about.