Daily mail
The daily mail is aimed at the mainstreamer audience.
The paper includes all the most popular stories most people will want to read about and also includes a free grand national sweepstake kit which would appeal mostly to the middle age group across britain.
People can personally identify with the paper because the story of the toxic smog could easily affect them personally. Also, the audience can have social interaction from the paper by talking with others about the news stories they've seen. The audience is also entertained by news stories such as the toxic smog story as it could trigger an emotional response from the audience.And finally of the uses and gratification's the news paper offers information to the readers by giving them the news of their country
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