Owen
Silker
Armani
Advert Analysis
16th
September 2014
The central image on the advert uses a
number of photographic and lighting techniques. Firstly the two models (David
and Victoria Beckham) are positioned using a background/foreground technique to
draw attention to them both. The picture uses a black and white filter as well.
The Black and white filter adds to a serious mood initially displayed by the
body language of both Victoria and David. The Shading on the image also adds to
the sophisticated serious mood. The body language shown by both of them is serious
but also suggests a passionate and more ‘flirtatious’ mood, this is because
both models are wearing only their underwear and the positioning of their
bodies is rather revealing and so suggests a sexual vibe, this is backed by the
use of what looks like a bed that both models are engaged with. Having a female
model as the first image you see when looking at the advert is clever as it
will inevitably attract the attention of Men, this also applies to Women
because they will inevitably be attracted to David as he is a famous face.
Using a male and a female model also tells you that the product is for both Men
and Women.
The fact that the advert has used two of
the most famous people in the world to advertise there product is because they
have millions of fans all over the world and so if the fans see them wearing
certain clothes or advertising certain brands they will want to buy that item
also, it tells you that if the company selling the product uses two famous
people to advertise then the product or company must be good if they’re willing
to vouch to put there dignity on the line. Using the Beckhams also suggests
that if you buy the product you to will look/feel like them and be like them.
The ‘Emporio Armani’ logo is placed at the
bottom right corner, this is to make sure the models are in full view however
you can still see the company branding and any other important text. The color
of the text is white as it suits the mood of the advert and sticks to the black
and white colors on the main image. They have also positioned the ‘Underwear’
text beneath the main heading as it tells you what the company are trying to
advertise as well as having the models strongly hint to you what they’re trying
to sell.
As this is a business the company needs to
show you where you can purchase the product that is being advertised and so
they have positioned a link to the main website above the primary heading this
is because all of the text is centered around that one corner and so you are
more likely to see it than if it was positioned somewhere else on the page.
No comments:
Post a Comment
What do you think?
Note: only a member of this blog may post a comment.