Armani Advert

 

 

For homework; analyse the picture of Victoria and David Beckham; for the Armani advert.

 

The Emporio advert uses body language and the people they chose to help sell their product; they use body language; deliberately positioning the couple in a sexual manner; due to the aspects underwear associates with; sex etc. I think the designers of this advert chose the models because of their celebrity standings, as they are a superstar couple they always have the eyes of the public upon them. this advert shows the couple as they have probably never seen before; giving the consumers of this advert a insight of their private life (a intimate moment), the taboo nature of this (shouldn't be spoken of, prohibited) a burst of excitement as in the head they know they shouldn't be seeing this... if that makes sense xD

The Beckhams can appeal to the public as they recognise them from their status therefore making more of an appeal to the advert. David and Victoria are a couple. I think they were chosen for this fact because Armani; the underwear brand, tends to relate to the actions of a couple making them; one of the most renowned couples in the world a good choice for this appearance.

I think the advert is in black and white to add the effect of the sexual nature of the advert; also it is to set a mood; the fact they are a couple and the black and white gives a traditional romantic feel will help the viewer’s off the advert relate; as they will unintentionally think that owning the product will increase their level of happiness; increasing sales.