Armani Advert Homework

The first notable thing about the advert is that the couple featured are arguably the most well know celebrity couple today, Victoria and David Beckham. David Beckham is a well known former footballing sensation whose career highlights include being England captain and playing for two of the most recognisable teams in the world, Manchester United and Real Madrid,Victoria Beckham was a member of the Spice Girls were she became known as "Posh Spice", she has also became known as a fashion designer and a model. People who see this advert may immediately think about purchasing it just because it features Victoria and David Beckham and they symbol fame,power,money and luxury among things. These are two iconic celebrities. They also have a very desirable lifestyle as "Posh and Becks". Some people may feel that if they purchase the product the can be somewhat like David and Victoria Beckham.Using both a male and female model also ensures the Armani don't alienate some people into believing that the product is just for men or just for women. However Beckham is also known to have come from a working class background allowing Armani to also allow working class people to relate to the advert.

Next the Armani is in bold with the rest of the image is in black & white allowing it to stand out.Above it says 'Shop now' and this possibly comes across as an order that may make people want to follow. The Armani logo is recognised as a expensive and powerful brand that features nothing but the best taste of fashion. The picture itself shows off the high class associated with the couple and the fact that they are wearing this would give the general public another reason to buy their products.The advert also gives the feel of being comfortable in your own skin, this is shown a lot through the couples body language. They also seem to be shown in a sexual manner which would appeal to people.

The photo features Victoria not staring directly at the camera with a seductive look on her face which gives a sense of realism to the picture, David is the opposite as he stares the directly at the camera.The black and white also gives the picture an almost timeless feel.There is a feeling of a serious yet sophisticated mood. The black and white photography captures the moment well. The high camera angle also gives us the position of looking down of the couple.The picture also signifies the unity between the "power couple" Also the poses and body positions on display which helps the audience focus on the underwear which Armani are trying to sell. There is also a link to the website which reminds you to buy the product. The positioning of this is also important as all the important for the customers is next to each other which further allows the audience to focus on the picture and then to focus on buying the product.

These are my thoughts about it