Victoria & David Beckham Armani Analysis

The first thing I noticed when analysing the picture was that it was in black and white, this signifying the iconic celebrity couple. The photo composition also makes the photograph feel and look more meaningful, compared to if it were to be in colour. Both Victoria and David look sophisticated, focused and serious, which feels appropriate for this specific brand promotion. Another thing that I noticed was that Victoria is almost in the centre of the photograph, this making the viewer focus more on her than David. The mood of this look from the Beckham's is very dark, sophisticated and also glamorous.

  The editor has also included the name and logo of the brand, Emporio Armani, which is shown in the bottom right of the photograph. The text is very big, noticeable and bold, emphasising the brands name and design; which also catches the public's eye. The Armani logo is also designed in the shape of an eagle, which represents dominance and power; this implies that the brand is for powerful people, like the Beckham's. There is also a website promotion just above of the text, this is so that people passing or stopping to view the photograph can browse the site and see what other variety of clothing that the designer has in store for them. Another thing that I wanted to pick up on was the fact that Victoria herself is a fashion icon and designer, this appeals to both younger and older women. If it is good enough for Victoria, it is good enough for anyone. I think it is also important that Victoria and David both appear in the photograph, compared to just ordinary people. It would have impacted people's thoughts and views differently if it were just normal models; by the Beckham's appearing on the photograph it catches the public's eye more and makes them more interested. Companies pay a lot of money hiring these kind of celebrities to be their cover girl/boy, because with this type of fame to their advertisements, they know they will earn their money back easily.

  The photograph also has a lot of meaning and themes that describe the brand with and without words. It is also colour co-ordinated, Victoria's bra being black and David's underwear being white. The co-ordination of the colours makes the photograph look more edgy and empowering. I also believe that using a famous male or female character attracts audiences such as fans or those who look up to Victoria or David. Armani have decided to get the Beckham's to advertise their underwear collection showing that they are using them to get their audience to want to be, and want to wear the same thing as what their 'idols' wear. Overall the photograph denotes darkness and sophistication. It also connotes the powerful, iconic celebrity couple and how they make the Armani collection look stylish yet classy.