Armani advert homework

The David and Victoria Armani advert is an advertisement for Armani underwear. It depicts David and Victoria Beckham in the centre of the photo lounging on eachother wearing underwear looking very seriously and mysterious. The picture is taken in black and white and there is a use of shadows giving the illusion that there are blinds of some sort on a window that are slightly cracked open. The Emporio Armani name and logo is in the bottom right side of the advery with the words underwear below it and the words 'David and Victoria Beckham' above it.

This advert creates has quite a mysterious and seductive mood to it, this is because of the different techniques the photographer has used. The use of light a shadow is prominant in this advert, the lines of dark shadow that passes through the picture make it look as though there are blinds on a window that are slightly cracked open and it is now become morning after a night of them doing something that maybe they should not have, that thing being unknown to the audience. This give the audience the impression that wearing Armani underwear can make you somewhat rebellious and more of a risk taker.

The use of David and Victoria Beckham for the advert is a good choice as they can appeal to a wide range of people. As the Beckhams are now a family with children, they now have more responsibilities and less time for romance. This advert suggests that you can have a family and jobs etc but can still be sexy and mysterious at the same time which appeals to many mothers and fathers/ husbands and wives. The Beckhams are relatable. For young people, the Beckhams are still seen as a happy, sexy and in love couple, this adverts infers that wearing Armani underwear is a reason why, influencing people to buy this product. They are an iconic pairing.

The positioning of the couple is important as different aspects of their body are used for different reasons. Victoria is sat in front of her husband with quite a serious, menacing look on her face. This resembles a lioness fending off other lioness' from coming near her man,  as though she is marking her territory. This makes it seem like the underwear gives her courage and fierceness that she wouldn't usually have in her day to day life. David is lying calmly behind Victoria, his tattoos clearly on show. Tattoos have connotations of toughness and bravery suggesting that only the toughest men wear Armani and if you do you become tough like David.

The use of black and white in this advert makes it seem like the picture is not recent, it gives it an old 50s type of aura almost as though the Beckhames are timeless, and so is Armani underwear. Its makes the picture looks as though it weren't meant to be taken and it was a private moment, again creating mystery.

This advert is also an example of the rule of thirds, in nearly each third of the picture there is something significant to look at, for example, right in the centre is Victoria's face and in the top left is Davids. In the top right there is Armani underwear and in the bottle middle there is some more Armani underwear. This is so that that audience is bombarded with constant reminders to buy this item.