How do your chosen texts attract their target audiences?

Due to the challenging themes throughout the narrative of This is England and the fact that it's ultimately a social realist film, which can be seen through the use of cinematography and other iconographies this film will mainly appeal to an Explorer out of Young & Rubicam's 4c's model. Having made this statement the movie does incorporate other aspects that could appeal to more of a mainstream audience, like the humour for example mainly seen through the character of Woody played by Joseph Gilgun. Due to Joseph Gilgun also being a popular character in the television series Misfits this could be an appeal to anyone who has watched Misfits, even though Misfits was created after This England.

This is England can appeal to a younger generation who haven't lived within the 80s, this is due to how relative the subject matters are, as there are still right wing, racist political parties in action now. It can also appeal to younger audiences due to how young the characters are which can help consumers emphasise with the characters more. As well as a younger generation relating to the movie, an older generation can relate too, this is because the film is set in 1983 in which an older audience can watch the movie for a nostalgic value. This can be seen at the beginning opening sequence in which there is archive footage of stereotypical iconographies of the 80's which is then juxtaposed with the harsh reality of what the 80's was really like, this plays a nostalgic role to reach an older generation as well as the mise en scene and political ideologies.

The poster of This is England can attract consumers through the poster, even though the consumers will be of a niche audience. This because of the ideologies the poster presents as it implies the themes that will be tackled in the film will be tough ones, which will not appeal to a mainstream audience. This is evident for the fact there is only one black character on the poster surrounded by white characters who follow the subculture of skinheads which can be known for racist ideologies in which the film attempts to break that stereotype. The trailer however displays conventions of a humorous, coming of age film which can attract a more mainstream audience, but ultimately will always be a social realist film due to the cinematography and tough themes that are tackled.