How do your chosen texts attract their target audiences?

Due to the challenging themes throughout the narrative of This is England and the fact that it's ultimately a social realist film, which can be seen through the use of cinematography and other iconographies this film will mainly appeal to an Explorer out of Young & Rubicam's 4c's model. Having made this statement the movie does incorporate other aspects that could appeal to more of a mainstream audience, like the humour for example mainly seen through the character of Woody played by Joseph Gilgun. Due to Joseph Gilgun also being a popular character in the television series Misfits this could be an appeal to anyone who has watched Misfits, even though Misfits was created after This England.

This is England can appeal to a younger generation who haven't lived within the 80s, this is due to how relative the subject matters are, as there are still right wing, racist political parties in action now. It can also appeal to younger audiences due to how young the characters are which can help consumers emphasise with the characters more. As well as a younger generation relating to the movie, an older generation can relate too, this is because the film is set in 1983 in which an older audience can watch the movie for a nostalgic value. This can be seen at the beginning opening sequence in which there is archive footage of stereotypical iconographies of the 80's which is then juxtaposed with the harsh reality of what the 80's was really like, this plays a nostalgic role to reach an older generation as well as the mise en scene and political ideologies.

The poster of This is England can attract consumers through the poster, even though the consumers will be of a niche audience. This because of the ideologies the poster presents as it implies the themes that will be tackled in the film will be tough ones, which will not appeal to a mainstream audience. This is evident for the fact there is only one black character on the poster surrounded by white characters who follow the subculture of skinheads which can be known for racist ideologies in which the film attempts to break that stereotype. The trailer however displays conventions of a humorous, coming of age film which can attract a more mainstream audience, but ultimately will always be a social realist film due to the cinematography and tough themes that are tackled.

How successful have your chosen texts been? 

Despite This is England's minuscule budget it was still able to make profit and gross, it's production budget being $2,380,000 and it grossing $327,919. Due to This is England being an art house production, in my opinion this is a success, due to the challenging ideologies and themes that are promoted throughout the film, as it won't appeal to a mainstream audience. 

The success of This is England was able to benefit the UKFC, as well as it making its money back, the countless awards from film festivals such as an independent film award for most promising new comer. This meant that UKFC could use This is England as an example of how UKFC is benefiting British cinema, as the film was used as an example in advertising campaigns where in which the montage of films that were funded by the UKFC This is England appeared the most.

Ways in which This England didn't appear successful was because of it being certificated an 18 viewing, as Shane Meadows wanted it to be targeted to 15 to 17 year olds, as most characters in the film are of that age which could allow audiences to emphasise with characters more and ultimately enable audiences of 15 to 17 take a preferred reading. This is due to the serious themes that are presented within the film and three dimensional characters, as the movie doesn't establish a protagonist or antagonist like most mainstream movies, but yet deals with themes such as racism and even allows the character of Combo to argue his reasons to as why he supports far right political movements. Ultimately the movie tries to create the ideology that racism is wrong which is what most audiences understand ultimately taking the preferred reading, but yet doesn't stop the fact that other consumers will take an oppositional reading, for example BMP who used Combo's speech as a way of advertising the campaign, even though the character of Combo is one of contradicting character, constantly contradicting himself.

Representations of women in This is England

Women in This is England are represented differently to the way women are in movies of a more mainstream category. This means they don't fit into stereotypes, archetypes, Laura Mulvey's male gaze theory and actually drag the plot forward.

A character in particular who represents my statement is the character of Lol. Due to Lol's appearance and the way she is shot within the movie she is not fetishised in anyway which would make her character steer away from the male gaze theory. The way in which she dresses is almost identical to what the male characters wear in the group, which suggests no one is discriminated, but treated  as equals, which can be reinforced from when Woody says 'She's my other half.' This suggests that Woody considers Lol to be his equal, which reinforces that there is no discrimination towards femininity. 

Due to Lol's intimidating, almost masculine appearance, it is a surprise to see that Lol is still respected by other female characters. 

Lol represents the choices other women don't have in film, this is because of her being a character who drives the narrative forward. This is evident in the scene where in which Combo and Lol are talking about past events in Combo's car. We discover that Combo took advantage of Lol when she was 16, which we are informed by from Lol, not Combo. This implies that Lol was once a passive character and was dominated by a male character, but due to her age I disregard her as a passive character. Combo then goes on to confess that he still loves Lol, in which Lol rejects him, this aids Combo's motives to draw conclusion to the movie, as she reduces Combo a male character, one in which the audience are meant to be threatened by to tears. This implies that Lol is fearless and isn't going to be dominated by Combo like she was in the past. 

Documentary realism or Stylised set-ups?

This is England contains many aesthetics, ideologies and conventions that help create it to be a social realist film. Despite this fact it doesn't lack in stylised cinematography which helps it push the boundaries of modern social realist films. 

An example of stylised cinematography is the scene in which Shaun is under the influence of Combo and his racist ideologies, this is the second montage within the movie, which is unusual of a standard social realist film. This is because montages are used to show the passing of time quite rapidly, whereas social realist films tend to be set within a short time period, or an unconfirmed time period in which everything is a blur, so with having This is England having a stylised montage clearly showing days being passed breaks the conventions of a social realist film and steers away from documentary type cinematography. 

The fact there is a shot within the montage that's in slow motion also helps emphasise the stylistic value of the movie, as this completely steers away from the realist value of the film, as it is almost breaks the 'real' time period which the movie is set in. 

The use of the union Jack fading in-between the slow motion, long shot ultimately stylises the whole montage scene completely as it completely drowns out the realism of the film and suggests this part of the movie is within a different time period of the film in order to show the character development of Shaun subconsciously believing Combo's propaganda. Within the shot Combo is also looking into the camera which breaks the 4th wall of cinema, which implies this scene as well as to show Shaun's camera development, is also there to send a direct message to the audience. 

Despite the mass stylistic values of This is England, the movie is ultimately a social realist movie whether this be the ideologies, the cinematography or three dimensional characters. A scene in which shows how This is England is a social realist film through the use of cinematography is the scene in which Shaun has the fight with Harvey at school. This is due to Shaun spearing Harvey over the wall, in which the camera is obscured, which creates an almost voyeuristic, observational mode of documentary, as if we as an audience are a part of the school yard watching with the other students. This helps create a more intriguing audience positioning, as with the help of the stylised cinematography and the documentary type cinematography we as an audience are able to emphasise with characters, as well as be more involved in the movie, due to the observational type cinematography which in a way creates an illusion as we are there.  The use of shaky camera also emphasises the documentary type cinematography as it creates an illusion as there is a camera man in the school yard actually documenting what is happening which adds to the realism. 

How conventional is the narrative structure of your chosen texts? 

Slumdog Millionaire follows an unconventional narrative, this is due to it having two separate narratives that eventually meet, by doing this it enables the protagonist Jamal to know the answers to the questions in Who wants to be a millionaire. This is unconventional of a romantic drama which in my opinion is what made the film more appealing, instead of following a basic linear narrative which is what most romantic dramas do. 

Each time Jamal is asked a question an enigma code is released into the film to as whether Jamal knows the answer or not, this enables for the other parallel narrative to begin, that being when Jamal is a child. It could be argued that Slumdog Millionaire does follow a typical linear narrative, this being because of there being three separate narratives running in a chronological order that meet to ultimately draw the narrative to a conclusion, but either way still makes the movie more appealing, as it is still unconventional of a romantic drama.

Even though Slumdog Millionaire is unique in its narrative structure, it still follows classic themes of a romantic drama, like the typical happy ending and the underlining theme of destiny, but even though it is inevitable that these conventions are going to happen, the movie still leaves enigma codes to draw its audience in to continue watching. This is evident in the beginning scene in which Jamal is being tortured, this leaves the audience with an enigma code straight away to as why he's being tortured, which may continue a consumer to carry on watching. 

The scenes in which Jamal is on Who wants to be a millionaire act as an action code to drag the narrative to it's conclusion, this is due to every time Jamal is asked a question the parallel narrative begins to show why Jamal knows the answer to the question. This yet again acts as an enigma code 

as before the parallel narrative begins we are stuck wondering why Jamal knows the answer, which can be reinforced with him being born in the slums. The flash backs help portray the main theme in the film that being destiny, as Jamal knows the answers to the questions purely because of scenarios that have occurred throughout his life, which helps the movie keep it's balance with an unconventional romantic drama and a conventional romantic drama. 

By following a non linear narrative, Slumdog helps develop characters, especially the character of Salim, this is due to us being able to see him grow up throughout the movie and change, whereas Jamal and Latika don't change in personality only physically. This in my opinion makes Salim the most interesting character, as the scenarios him and Jamal encounter evidentially change Salim and we as an audience see his innocence taken away from him, due to him murdering someone, even though in my opinion for the right reason, but then join the Mumbai Mafia, then in the end become the caring almost mentor archetype for Jamal by freeing Latika. 

All in all I think Slumdog Millionaire is a unique romantic drama, despite the unique narrative structure highlighting the conventions of a romantic drama, it still separates itself from other romantic dramas due to the pure grittiness of it, as it uses India as a character as well as the conventional archetypes. 

How do your chosen texts attract their audiences?

Slumdog Millionaire can attract its audeince through the use of it's genre, as genres will have an already existing fan base and due to Slumdog Millionaire being a self acclaimed hybrid genre should ultimately produce a large fan base. It is ultimately a romantic drama but incorporates aspects of Bollywood cinema, this is evident at the end of the movie as there is a Bollywood dance routine. As well as that it incorporates some of the traditional themes that Bollywood films tend to have, that exploring the Mumbai Mafia , rags to riches and other aspects that form Bollywood, cinema ultimately creating a hybrid genre which can sometimes attract a bigger audience.

The underlining themes in the movie help to attract audiences as they are generic of a romantic drama, that being destiny, as it suggests the protagonists are destined to be together which can help create a happy ending which can also help attract audiences, as mainstream audiences like having their expectations met. Ways in which the film can attract audiences that aren't in the mainstream category is by as well as meeting peoples expectations, is by challenging them too, as due to the movie being a hybrid genre it can challenge people's expectations, as due to covering themes such as poverty and the criminal underworld it can create unexpected scenarios and challenge peoples expectations which can ultimately create a good experience for the consumer or a bad one.

Another aspect to attract audiences is the use of star appeal, but even though this film isn't heavily star orientated it does include director Danny Boyle who is known for films such as Trainspotting and 28 Days later, which were major successes so could ultimately attract audiences. There is also actor Dev Patel who could attract younger audiences due to him being casted in Skins.

Due to 20% of the movie's dialogue being in Hindi it can create a fan base in India, which could be a large one due to the population of India, but is also a risk due to it being a less westernised movie as it will be less likely to appeal to a mainstream audience, but due to the traditional love story and themes that a romantic drama portrays ultimately made the movie a success.

The advertising campaign can help attract audiences, as due to there being two main posters it can attract various audience types. One of the posters appeals to the mainstream audience due to it saying ''Feel good film of the decade.'' This promotes ideologies of expectations being met, as mainstreamers don't want to be challenged. The use of bright colours, high key lighting and the protagonists literally smiling helps reinforce the ideology of a generic romantic drama, which can be misleading for consumers, but helps create a bigger box office revenue.

The second poster will appeal more to a more niche audience type, this is due the mysteriousness of it, which is seen through the low key lighting and both protagonists running opposite ways, which creates an enigma code, in which the previous poster basically gives you the ending of the film. By the use of enigma codes being imbedded within the poster it creates a need for the consumer wanting the question to be answered, which will overall draw the consumer to watch the movie. By the poster showing the awards it has won could also persuade audiences to watch the movie, as it gives them a reinsurance that the movie is going to be good. By the award being from a film festival it promotes the ideology that dedicated film fans and critics have took a liking to the film too, which can persuade the most critical consumers to the most mainstream too. 

Phat Slab Head

Slumdawg Chamillionaire

What were the factors affecting production of Slumdog Millionaire?

Slumdog Millionaire is the 2008 movie adaptation of the best selling novel Q and A by Indian Diplomat Vikas Swarup. The book was then adapted for the movie by British screenwriter Simon Beaufoy, but changes some of the main features such as some of the story elements and characters names. The love story which is a large feature of the movie was written by Simon Beaufoy and could be an aspect to the films success, as it went on to win the 2009 Academy Award for best motion picture. 

The film was originally being produced by Warner Independent Pictures but was shut down in 2008 due to Warner Brothers wanting to invest all their money into the Dark Knight, which nearly meant Slumdog Millionaire would be a straight to DVD release, which could of affected the success of the film dramatically. Fortunately Fox Searchlight, another independent production company which is a strand from 20th Century Fox invested in the film. 

It is surprising for a film produced by independent companies such as Fox Searchlight and Film 4 to be so successful, as even the budget was lower than most conventional blockbusters or films that contend in the Oscars, the budget being $15,000,000 whereas The Dark Knight's budget was $185,000,000. 

Director Danny Boyle known for directing films such as Trainspotting and 28 days later originally wanted to cast someone for the main character who was born and raised in India but could not find the right person to play the older Jamal. This is due to there being a tendency among boys to get very muscular, which didn't fit the underdog type character that Danny Boyle was looking for. Danny Boyle then discovered Dev Patel through his daughter as she was a fan of the British television series Skins.

Slumdog Millionaire was originally intended to receive a PG-13 rating, which in the UK would most likely be a 12 A, but ultimately received an R rating, which is why it is a 15 rating in the UK. With no time or money for appeals the film was released with its given rating, which could of affected it at the box-office, but ultimately didn't. 

Despite all the films awards it sadly couldn't win the best foreign language film award due to the film being a UK production and primarily being spoken mostly in the English language, even though 20% of the film is in Hindi. 

http://www.theguardian.com/film/2011/sep/17/tucker-dale-redneck-film


Tucker & Dale sticks three fingers up at movie redneck cliches


''Perhaps it was because the broom of political correctness had swept away other easy targets for movie xenophobia – African-Americans, Jews, women, Asians, etc – but rednecks now stand alone as the social group it's still OK to hate, and boy are we still hating them.''-Due to society deeming other races and culture acceptable to be represented in a more positive way than they were previously represented, society has now used Rednecks as a scapegoat to alienate. 

''but the film to really blame is Deliverance, John Boorman's galvanising tale of "city boys" connecting with nature in ways they didn't quite anticipate.''-Further evidence that Deliverance started the trend of Hillbilly Horrors.

''Deliverance set the template for generations of shifty, banjo-plucking, bum-raping mountain men, and Tucker and Dale are the relatively benign descendants of this worryingly slender family tree.''-Could society finally be easing off alienating Rednecks? 

''Yes, you got your scrapyard-dwelling nutjobs living on a diet of squirrels and crystal meth, but some of the characters actually cared about children, human life, even the law.''-Further evidence that the representation of Rednecks isn't as bad as it used to be, but aren't accepted as a normal part of society.

  

Analysis of a genre - Prometheus

The trailer begins with a long shot of a space ship travelling through space, this tells the audience straight away the genre of the film, as space and space ships are some of the most iconic aspects of the science fiction genre. The long shot also tells the audience how vast space is and creates a sense of isolation due to the emptiness around the space ship. The space ship can also tell the audience what period the film is set in, without having to use captions, specific characters or narrators having to tell the audience. The long shot then fades to an extreme long shot, this almost acts as an establishing shot as it shows the scenery around the space ship, which happens to be a planet different to Earth, which is also iconic of the science fiction genre, that being uncharted planets millions of miles away from Earth.

Another iconography of the science fiction genre could be the director, which in this case is  Ridley Scott who is well known for his 1979 commercial breakthrough with 'Alien' and other iconic science fiction movies like 'Blade Runner'. Ridley Scott is also the director of this film, as 'Prometheus' is a prequel to 'Alien', so will share similar iconographies. The film uses low key lighting quite frequently throughout the film to convey its dark ideologies of world destruction and how things aren't what they seem, as the main themes within the film are exploration and the unknown, as it questions if God is real, or if aliens exist, which in the 'Alien' universe they obviously do. A reason we know some of the themes of this film are to do with exploration are because of the caption near the end of the trailer that says 'They went looking for our beginning.' This caption gives the audience the plot line so audience members can make their decision whether to see the film or not, as themes of exploration will appeal to fans of science fiction and adventure/action hybrid genre fans, like 'Indiana Jones.'

Characters in a film can also determine the genre of a film, as even though this trailer doesn't reveal much detail into characters whatsoever, there are still iconic science fiction characters within the film, like Dave the robot and the captain of the space ship, which there is captains of space ships in many other science fiction films, like 'Star trek' for example. This film will obviously also have aliens in it, considering it is a prequel to 'Alien', which yet again are iconic of the science fiction genre.

The non diegetic music in the trailer can also determine what genre a film can be, which in this case is the strange high pitched sound which plays throughout most of the trailer, the reason this can determine the genre of a film is because of how unnatural it sounds, which we tend to find unnatural sounds being played in fantasy, horror or science fiction genres mostly.

This trailer has a lot of enigma codes in it which leaves the audience with questions to be answered, as it doesn't reveal many action codes as, as we get further into the trailer, the trailer then begins to rapidly cut to different sections of the film in no particular order which confuses the audience and may tempt them to want to watch it, to get the answers they want. It also creates suspense and shows how rapidly the film can change, to signify how easy problems can occur.The only action codes we get from this trailer are the ones in the first half which shows the space ship landing. The reason enigma codes can determine this film to be science fiction is because enigma codes ask the audience questions, like this film raises the big questions of life.

Lines of Appeal

Q1.
An advertising campaign that uses humour is the 2012 Southern Comfort advert which shows a middle aged, overweight, careless man strolling down the beach in small, tight swimming trunks.  The reason this creates humour is because of how real the situation is, as I and probably many others have seen a overweight middle aged man in extremely tight swimming trunks lay by the pool, or walk down the beach without a care in the world, completely content with himself. Another reason this creates humour is because of how 'uncool' the man actually is, but because the  non-diegetic music in the background and the way he walks in time to the beat, it portrays him as the 'coolest' man on the beach, and promotes the ideology that anyone who drinks Southern comfort no matter how 'uncool' they are 

Passive and Active audiences 

Two theories which relate to the effects debate are The Hypodermic Syringe Model which is a short term effect theory, and The Inoculation Model, also knows as The Desensitisation Model which is a long term effect theory. According to The Hypodermic Syringe Model the audience receive an 'injection' of a media text, being either negative or positive. This injection apparently stimulates a response from the audience, so for example if the media text an audience member consumed was negative like a horror movie, the audience member would then act upon this and commit a heinous crime. So if the audience member consumed a positive media text, for example something heroic, they'd go out and replicate this. An example of this is the Columbine High School massacre, which supposedly the film 'The Matrix' inspired Eric Harris and Dylan Klebold to murder 13 people, including themselves. The Inoculation Model or Desensitisation Model suggests that long term exposure to repeated media texts makes audience members 'immune' to them. So for example constant exposure to violent media texts will eventually desensitise you therefor the audience member will no longer be shocked by the specific media texts.

An active audience reception suggests members of the audience are free to make their own choices to how they're affected to the many different media texts, it also suggests they affect the media as without an audience the media wouldn't be able to get reactions and the criticism they need to target the different audience groups, and also because the media would be pointless without an audience. A theory which backs up active audiences is  Uses and Gratifications  created by Blumer and Katz. The theory that looks away from what the media does to the audience, but what the audience does for the media, for example some audience groups will purposely pick a specific media text to consume to escape the troubles of their stressful like, this is known as escapism. Social interaction is another factor of Uses and Gratifications which allows audience members to socialise with other audience members about their chosen media text. Another factor within Uses and Gratifications is personal identity which suggests that an audience member may consume their chosen media text because they can relate to characters or individual media texts within that media text, for example they may be going through the same situation a character is going through in their favourite soap opera. Uses and Gratifications clearly backs up active audiences as free, opinionated, self minded people with there own choice.

A passive audience reception suggests members of the audience have no freedom to make their own choices, but that they're all brain washed zombies controlled by the media, forced to believe whatever the media tells them. It also suggests that the audience have no say in what the encoders encode into the media. A theory that backs up this ideology  is The Hypodermic Syringe Model as it suggests after the audience member receives an 'injection' of a media text, they will go out and replicate what they have consumed, like committing a crime for example, or saving an elderly woman from a burning building. The reason this theory is passive is because it suggests the audience member has no option of whether to receive the 'injection' or not, and that all audience members of the audience will copy what they consume in the media which connotes they are brain washed. The Hypodermic Syringe Model is quite a dated theory with untrue aspects, as it is only the minority of people who would actually go out and replicate what they consume in the media, having stated this, it is still undeniably true that some people actually will, which is why there are warnings at the beginning of the television programme 'Jackass'.

I believe that if you were to consume constant violence within the media you would not go out and inflict violence on others, as I believe non of us are passive audience members to a certain extent, as some things we do will be passive without us even realising, like being persuaded into buying certain products because of the messages encoded in the advert. But I certainly do not believe we're passive enough to go out and inflict violence on others without our own consent, I believe the rare cases we consume in the news about massacres inspired by media texts are coincidences, as they minority of people who would do this probably have serious mental health issues.

I believe active audience theories are more acceptable than passive audience theories as there are not enough cases to prove that we as an audience are passive, as we all have our own styles, tastes and different likings and understandings to different media texts. If we were all to be a passive audience we would be exactly the same as each other, even though we can be quite similar in some ways for example falling under the same 4C's category, we still have different reasons and aspirations which is why the passive audience theories like The Hypodermic Syringe Model are not specific enough, and are too problematic.

A media text I enjoy is the television programme 'The Walking Dead'. Using the Uses and Gratifications model I am able to show why I enjoy this programme, so I will now explain using this model. The main reason I enjoy 'The Walking Dead' is because it is a way of escaping my average boring life, as I am able to watch people get eaten alive by zombies which is a form of entertainment to me, as I quite like horror when it is applied correctly. I can also apply personal identity as a reason for me liking 'The Walking Dead' as it makes me think what'd be like to live in an apocalyptic world, were the dead eat you. I can even apply social interaction as a reason I enjoy this programme, as quite a lot my friends watch it, I am able to socially interact to them about the show.

Audience members might take a preferred reading to this as it is suitable for a children, and because of it being a colourful cartoon, they will understand that children will take this into consideration and remember the advert. Also because of the song that is played throughout the advert this will further allow children to remember the advert, and maybe the ideologies the song is trying to tell will sink into children's minds.

Audience members might take an oppositional reading to this as it doesn't send the message of how dangerous the roads actually are, is it needs more of a shock tactic to make children fear roads so they know the dangers that lurk on the roads like all the other think advertisements.

Media Diary Week 3

A media text I have consumed this week is a leek of Cage the Elephant's new unreleased album 'Melophobia' which yet again doesn't fail to surprise me on how completely different they sound compered to their last albums 'Thank you happy birthday' and their debut self titled album 'Cage the Elephant' which also sound completely different to each other. It may not be a good thing to completely change their sound, as it can be a risky idea to pull off, yet they haven't failed in doing so from their first album to their second. At this moment in time it is too early to give my full opinion on 'Melophobia', but up to now I am enjoying it. I think this band would be targeted to the Explorers of the 4C's model as each album is completely different to each other, yet still unique, and also because they're not a mainstream band in the rock genre. The reason this band appeal to me is mainly because of their first album, as it was inspired by classic rock, but yet modern with a very distinct sound, this basically forced me to listen to their second album, which yet again impressed me, as even though being dramatically different, it still had features I like about it, it had an almost 'Beck'/techno rock like feel to it. Which brings me on to 'Melophobia' which I would definitely is perfect for Explorers of the 4C's model.

Media Diary Week 2

A media text I have have been exposed to this week is a song with a music video called 'What does the fox say?' Performed by a comedy duo known as 'Ylvis' which consists of brothers Bård and Vegard Ylvisåker from Norway. The song isn't intended to be a song that you'd casually listen to, or hear on the charts, nevertheless it is still very catchy and rememberable due to the extremely funny lyrics and music video.  The title of the song is literally what the song is about, leaving behind no hidden messages that you could analyse, as the purpose of the song is purely for comedy.

I think this song would appeal to an Explorer from the Seven C's model, as it isn't to everyones taste, due to it being quite strange and unique, a consumer with a broader, stranger sense of humour would most likely be more appealed to this text than anyone else. The reason this text appeals to me is because it is making a joke about most common pop artists from our generation, as even the music of the song sounds like something you'd hear from a mainstream pop song. It also appeals to me because of how hilarious I thought it was when I was first shown it, and also because I am a fan of the comedy trio 'Lonely Island' who are similar in ways to Ylvis as they even have albums purely for comedy music. 

1.a The mainstream are the most common group in society, as their life choices are 'we' rather than 'me', this means they have not much individuality, consume the same media texts together, and in a way are mildly passive. The mainstream would never buy a brand that not many people wouldn't buy, they'd rather stick to the well known 'normal' brands every other mainstreamer tends to buy to 'fit in'. I'd say a typical media text a mainstreamer would consume is the television programme 'Big Brother', as almost everybody talks about it, tweets about it, and perform other social related things to do with the programme. The reason they do this is to fit in to the mainstream way of life, as if they didn't watch big brother, they would looked upon as minorities, and a mainstreamer would not like to be looked upon as a minority, as their goal in life is to have security, to know they're accepted in there simple, non creative lives.

The Succeeder tends to be the type of person to have more responsibility over people then others, they will stop at nothing to get what they think they deserve. A media text I think a Succeeder would consume is a television programme called 'The Dragons Den', as  even though it is quite mainstream, quite a lot of people who go on the show will have the same mind set as a Succeeder.

The Explorer is the type of person who likes to discover new things, that most people won't see potential in until the explorer shows the average person it's full potential, for example, a television programme an Explorer may watch is 'The Mighty Boosh.' The reason an Explorer might watch this is because of how original and unique the show is, as you have to have an acquired sense of humour to easily watch it, as a lot of the sketches are strange, almost child like, yet with adult humour. This would appeal to the Explorer as it different to any other sit com out there.

The Aspirer's main concern in life is to be attractive, and to feed there ego, as they'd only wear the most expensive, high class brands, they do this so people look upon them as the trend. A media text an Aspirer may consume could be 'Vogue magazine' or any other magazines that cost a bit more than average ones.

I think these models are quite useful, as it is basically impossible to market your media to everyone, so having a rough guid line like this to market your media to is quite useful.



B.  Name of text: Friends
      Audience gender: Male and Female
      Audience age range: 16 to 35
I'd say the stereotypical viewer of this programme would be from the mainstream category, as 'Friends' is one of the most successful sit coms of all time, has a huge following and is easy watching

Poster analysis

The first thing that grabs your attention in this Emporio Armani poster is David and Victoria Beckham, as they are taking up most of the poster, but apart from the simplicity of that, there is a lot of elements and themes created towards the brand, just by this simple photo. For example the fact that it's David and Victoria Beckham straight away tells us that the brand is high fashion, expensive and has a high status, just like David and Victoria, it also shows that Armani make underwear for men and women. The way in which David and Victoria are posing shows sophistication, mystery, tension and themes of a sexual nature, as they are both in their underwear pulling serious facial expressions, because of them posing like this, it is implying that the brand is like this, sophisticated, mysterious and sexy. Another key element that makes this poster analysis worthy is the fact it is in black and white, the photographer could have just took this in colour, but because of it being in black and white, it makes it more colour co-ordinated, as the bra is black, and the underwear are white, and creates more tension and mystery, as by looking at this poster, it gives you no story, or hints to one at least, it just keeps you thinking and thinking. If we apply the rule of thirds to this poster, we can see that Victorias eyes are directly in the middle, but are not looking at us, this creates an even more mysterious and unique poster, that influences the reader to look at it more. A part from David and Victoria Beckham being the centre of attention, there is also the Emporio Armani logo itself, which has an eagle on it, which shows dominance and power, which David and Victoria have a lot of, due to being extremely wealthy.

The Dark Knight Rises 

Eight years after the events that took place in ''The Dark Knight'', Batman has been forced to retire due to taking the blame of Harvey Dent's murder. While being hidden away from society, locked up within Wayne Manor, Bruce Wayne Discovers Batman is needed again, as an unknown, well organised criminal gang, with a leader by the name of Bane are creating suspicious activity underneath the city of Gotham.

The main characters in the film are Bruce Wayne, who is also Batman. Selina Kyle, who is also Cat woman, Bane, Commissioner Gordon and John Blake, who Christopher Nolan hints that John Blake could be Robin. Christian Bale plays the roll of Bruce Wayne and Batman, in my opinion I think Christopher Nolan could have picked a better actor to play batman than Christian Bale, I think this because of Christian Bales disgusting voice he puts on while playing Batman, I also think he isn't tall enough or muscular enough to play the roll of Batman, having said this, I think Christian Bale has played the best Batman so far. Anne Hathaway plays the role of Selina Kyle and Catwoman, I think she was an okay Catwoman, as she played the roll of her in which the comics intended. Christopher Nolan's interpretation of Bane played by Tom Hardy was quite poor in my opinion, the reason why I think this is because Christopher Nolan has changed him too much, as in the Comics Bane is 9ft and has super strength due to a super drug called ''Venom''. Because Christopher Nolan took that feature away from Bane in the film, it defeated the whole purpose of Bane, so in my opinion Tom Hardy still acted well, it was just Christopher Nolan's fault. Gary Oldman plays Commissioner Gordon, and plays him quite well, thats all I can say. Joseph Gordon Levvit plays John Blake, in my opinion John Blake doesn't really fit well with Christopher Nolan's interpretation of Batman, as I couldn't imagine Batman and Robin working together, as Nolan's image of Batman is more darker and brooding, that is why I think Christopher Nolan only hinted that John Blake could be Robin, instead of actually adding him into the film, and killing the vibe.

In my opinion the film was quite good, as the story was interesting, the action was entertaining, and the special effects were as good as any other action blockbuster, there is not many ways you could really improve the film, the only improvement I'd make is Bane, by either making him more like the comic Bane, or just by changing the villain all together, as there are plenty of other, better villains than Bane in the Batman universe.

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