How successful have your chosen texts been? 

Despite This is England's minuscule budget it was still able to make profit and gross, it's production budget being $2,380,000 and it grossing $327,919. Due to This is England being an art house production, in my opinion this is a success, due to the challenging ideologies and themes that are promoted throughout the film, as it won't appeal to a mainstream audience. 

The success of This is England was able to benefit the UKFC, as well as it making its money back, the countless awards from film festivals such as an independent film award for most promising new comer. This meant that UKFC could use This is England as an example of how UKFC is benefiting British cinema, as the film was used as an example in advertising campaigns where in which the montage of films that were funded by the UKFC This is England appeared the most.

Ways in which This England didn't appear successful was because of it being certificated an 18 viewing, as Shane Meadows wanted it to be targeted to 15 to 17 year olds, as most characters in the film are of that age which could allow audiences to emphasise with characters more and ultimately enable audiences of 15 to 17 take a preferred reading. This is due to the serious themes that are presented within the film and three dimensional characters, as the movie doesn't establish a protagonist or antagonist like most mainstream movies, but yet deals with themes such as racism and even allows the character of Combo to argue his reasons to as why he supports far right political movements. Ultimately the movie tries to create the ideology that racism is wrong which is what most audiences understand ultimately taking the preferred reading, but yet doesn't stop the fact that other consumers will take an oppositional reading, for example BMP who used Combo's speech as a way of advertising the campaign, even though the character of Combo is one of contradicting character, constantly contradicting himself.