Representation of Luis Suarez

Luis Suarez- Mediation



This video shows an advert that Luis Suarez appeared in depicting him as a hardworking office worker. This advert uses common Footballer stereotypes represented by Suarez' character within the advert and uses them in a lighthearted humorous way. Suarez is no stranger to footballing controversy and this advert, Suarez uses, to make fun of himself and common footballer stereotypes. As well as this ad reinforcing a stereotype it also reflects a positive side to Suarez suggesting he is hard working and passionate despite his controversial actions and other negative things associated with him.

The Encoders of this text, are the Producers, Editors, Directors, Photographers and Writers that have created this ad have represented Suarez as being a competitive, hard working employee that always has to be in the spotlight, this portrayal links to Suarez' on pitch footballing attitude and so the encoders are trying to show Suarez in a positive light that shows him as not taking himself to seriously and helps display Suarez as a kind hearted, hard working man that he believes he is, away from the media.

The preferred reading the encoders will try to feed to the audience is to see Suarez as the hard working, lighthearted, caring man 'he is' rather than the vicious 'cheat' described by the British media.

This video shows the aftermath of Liverpool's game with Crystal Palace in which Liverpool's title hopes where crushed by a 3-3 draw with Palace. This video shows Luis Suarez reacting the worst of the Liverpool players to the title race setback and displays Luis Suarez as emotionally crushed and shows his passion and want for success with the team. Suarez is notably recognised as a passionate and