Representation Of Women In Adverts

The women used in this advert are meant to be representing the 'everyday' women and they are meant to be showing the idea that adverts don't always use glamorous models to advertise their product such as male up. The fact that all the women used in the advert are a range of ages helps to make the advert relatable and makes the audience members of any ages feel like they can look as good as them with this product.

The encoders chose the sound track "sexy lady" by Jessie J to co-inside with the ideology of the advert as the make up is meant to make the women feel better about them sleeves and feel like they look better as well and the song is about looking and feeling good about yourself and the women look like they are happy and feeling good about themselves which then portrays a positive ideology to the audience about the product and helps them to want to buy it.

The audience for this advert would be women of all ages however, the use of the women in this advert are used to represent women of different ages as normally in make up adverts they use young female models who aren't accurate representations of the audience watching them so these women challenges audiences expectations of thinking there's going to be a young female model for the advert instead of the women actually used.

This advert backs up the stereotype of women wanting to look and feel good all the time and also their love for make up and fashion  as all the women in this advert are wearing make up and are dressed in high trend fashion.