Representations of Women in Advertising

The Chanel advert is the extended version to the one shown on TV, featuring Keira Knightley who is a well known model and actor. In the advert she is shown on a motorbike, this represents her as fun and perhaps daring as there is a stereotype that motorbikes are too  dangerous therefore men ride them instead, meaning as she's a woman, Knightley, is challenging this stereotype. To enforce the daring nature she rides dangerously and other women seem shocked by this showing she is challenging the stereotype as they get a fright. Knightley was also followed by three other people on motorbikes this could represent her as irresistible.