The Women themselves
Slim woman
Translucent dress
covered in diamonds
Sexualised
Playful
facial expression
Out of
the ordinary / luxury
The Advert - the encoders
Expensive car
Successful
Independent
Small coupe
Independent
Low angle
Powerful
Dominating
The Audience
The succeeded
Similar
lifestyle to the person in the advert
The aspirer
Want the
life style
Context of Society
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